Medical School Social Content Calendar Requests

This form is intended to request content to be added to the University of Michigan Medical School's social channels  

FAQs

Who can submit content through this form?
Any U-M Medical School communicator, faculty, staff, student, or affiliated partners (Centers, Institutes, etc.) may submit content related to education, research, community, or institutional events at Michigan Medicine.

What makes a strong submission?

• Clear description (who/what/when/why/how)

• Time sensitivity noted up front

• High-quality visuals (photos, graphics, or video) provided when possible

• A clear connection to the Medical School’s mission, learners, faculty, or research impact

Will all submitted content be posted?
Not all content will be posted. Submissions are reviewed by the Medical School social media team to ensure alignment with strategic priorities, brand voice, and audience relevance.

Can I request a specific posting date?
You may indicate time-sensitive needs in your description, but final scheduling is determined by the social media team based on content mix and availability.

How will I know if my submission is accepted?
You’ll receive confirmation from the social media team, including the anticipated posting window.

Can I include more than one link?
We recommend a single link per post to avoid diluting engagement. If you have multiple resources, note them in your description and we’ll help prioritize.

How are tagged accounts used?
When relevant and appropriate, the social team will tag partner institutions, collaborators, or professional accounts to increase visibility.

How far in advance should I submit content?
We recommend at least 2–3 weeks in advance for events and time-sensitive deadlines. Research features, profiles, or evergreen content can be submitted at any time.

What social media accounts does the Medical School have? 

The U-M Medical School maintains Facebook, LinkedIn, Instagram, and X accounts. The Medical School also has a channel on Michigan Medicine’s YouTube. There is a separate form, managed by Creative Services, to request uploading a video to YouTube. Click here. 

Who are the Medical School’s social media audiences? 

The Medical School’s audiences vary slightly by platform, and while there is some overlap, we tailor content for individual platforms. 

• Instagram: Instagram: Prospective and current learners + trainees (medical students, PhD students, residents, fellows, postdocs), UMMS alumni

• Facebook: U-M Medical School faculty, staff, alumni, and some general public 

• LinkedIn: Current learners, trainees, and faculty, UMMS alumni, external medical and research communities

• X: Current faculty, external medical and research communities

What size image/graphic should I submit? 

Please review this “always-up-to-date” social media image size guide. Typically, photographs outperform graphics significantly across social media platforms. 

What size video should I submit? 

Please review this “always-up-to-date” social media video guide. If working on a project that includes video, you are welcome to consult with the U-M Medical School social team on best practices for social video as this is an ever-evolving space. We recommend keeping content shorter and shooting in a vertical style.