Campaign Structure

There are two educational campaigns, one about native plants and one about keeping lakes and shorelines healthy. Each campaign has a set of three pieces of content per topic:

• An 8.5"x11" pamphlet

• A Green Gazette article

• A social media post

Each month's content is built around a single topic for both campaigns. For example, May could be talking about invasive species and April could be talking about pollinators.

Background Research

The background information used to create the initial set of content is listed in this spreadsheet in the Used Partners tab. There are more options for info sources in each of the Potential Partners - Local and Potential Partners - Non-local tabs, with local referring to organizations based near Meridian Township.

Acknowledgements

I could not have done this work without the support of a whole team! Thank you to Alex Haddad at the Graham Sustainability Institute and LeRoy Harvey from Meridian Township for their guidance throughout the entire project, I've got no idea what this project would have looked like without your support but it wouldn't be anywhere near this caliber. Thank you to Sarah Lee from Graham for putting together this incredible fellowship experience, you've done fabulous job and I'm thrilled I got to participate. Thank you to Fatimah Bolhassan from Graham for lending your impeccable design eye to my deliverables. And thank you to all my fellow fellows this summer, you made this experience so much fun and have dropped off so much wisdom into my cubicle!

This material is based upon work supported by the Department of Energy and the Michigan Department of Environment, Great Lakes, and Energy under Award Number EE00008653 as part of the Catalyst Communities program. Find this document and more about the CLC Fellowship that supported this project at graham.umich.edu/clcf.