Embedded Files
Required Info for Asset Creation
Required Info for Asset Creation
For a given campaign on a given month, all of the types of content use the same source information discussed in Background Research section. This section details what information and assets are required to create each type of content.
The pamphlets and social media images all use the same templates, with colors chosen from Meridian Township's branding guidelines.
Social Media
Social Media
Directly in Image
Directly in Image
This information is directly embedded in the image
Title: this comes from the topic of the month
Logo: Meridian Township's logo
Images: the same images, labels, attributions, and links as the pamphlet
Text going directly in the image: a condensed version of the text from the pamphlet; around 20 words; a few key words bolded
In Post
In Post
This information is a part of the social media post but not a part of the image itself
Caption: a caption to go with the image on the social media platform of choice; each caption starts with the same text to connect the campaign, then a shoutout for a local organization related to the month's topic, then a link to Planting a Native Meridian, then a link to the Meridian Conservation Corps
Tagged Orgs: local organizations to tag in the social media post
Hashtags: an essential part of social media
Pamphlet
Pamphlet
Title: this comes from the topic of the month
Subtitle: relates either native plants or health lakes and shorelines to the title
Logo: Meridian Township's logo
Images: two images with labels, attribution, and links to sources as necessary; see the Images section for where these are sourced from
Main blurb: contains background info on the theme and some actions that residents can take related to the theme; 50-70 words; a few key words bolded
Main blurb title: a brief title for the main blurb
Bulleted list: three pieces of info, either more background or actions residents can take
Bulleted list title: a brief title for the bulleted list
Local partner: a QR code and bit.ly link + some text telling people to connect with the local partner for the month
Planting a Native Meridian: this is the same every month; a QR code and bit.ly link to Planting a Native Meridian
Green Gazette
Green Gazette
Text: taken directly from the Main blurb of the pamphlet, reformatted to be a single paragraph
Button Text: text going on a button below the main text; 5 words or fewer
Button Link: a link to an external resource where people can learn more about the article
Image: edited version of one of the images from the campaign; 329x260 pixels; attribution directly embedded
Image Header Text: text that goes in a green bar above the photo
Templates
Templates
Before using any of these documents, please MAKE A COPY to work off of.
Before using any of these documents, please MAKE A COPY to work off of.
There are Canva templates for both the Facebook images and pamphlets. To extend the existing campaigns, notes from this spreadsheet can be used to identify information sources for a number of topics not yet covered. From these information sources, populate the templates with all the required pieces of information discussed above.
For communities outside of Meridian Township, the templates can be converted by changing:
The logo in the top right of the Facebook images and pamphlets
The color scheme of the Facebook images and pamphlets. The templates are using Meridian Township's branding colors.
Optional: the link to Planting a Native Meridian in the bottom right of the pamphlets. Meridian is happy to have awareness of this booklet spread but it could also be changed to link to something more local.
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