Xun (Brian) Wu

Professor of Strategy

Michael R. and Mary Kay Hallman Fellow

Ross School of Business

University of Michigan, Ann Arbor


Email: wux@umich.edu

Phone: (734) 647-9542

Xun (Brian) Wu is a Professor of Strategy and Michael R. and Mary Kay Hallman Fellow at the Ross School of Business at the University of Michigan, Ann Arbor. He received his B.S. from Tsinghua University in China, M.Sc. from National University of Singapore, and Ph.D. from the Wharton School at the University of Pennsylvania prior to joining the Ross School of Business in 2007. He serves as the faculty director of China Initiatives.

His research examines the role of firm capabilities in influencing the dynamics of corporate scope and the evolution of industries. His work can be organized into two streams, with the first stream related to firms’ strategies for reconfiguring their business portfolios in dynamic environments, and the second related to industry evolution driven by entry, exit, and incumbent adaptation. These two streams are linked by a common concern with how competitive advantage is created and destroyed when industry landscapes are reshaped by economic, technological, and institutional factors. His research has been published or is forthcoming in top scholarly journals including Academy of Management Review, IEEE Transactions on Industrial Informatics, Management Science, Organization Science, Strategic Entrepreneurship Journal, and Strategic Management Journal.

He served on the Research Committee (2010-12) and the Executive Committee (2013-15) of the Academy of Management (AOM) Business Policy and Strategy Division. He was elected as Representative at Large for the Corporate Strategy Interest Group and the Behavioral Strategy Interest Group of the Strategic Management Society (2014-16). He served as an Associate Editor for Strategic Management Journal, the strategy field’s flagship journal, and is currently serving as Co-Editor-in-Chief for Journal of Organization Design, Associate Editor for Strategic Entrepreneurship Journal, and Co-Editor for Strategic Management Journal Special Issue on Resource Allocation and Strategic Management.

He has consulted and conducted executive sessions for companies such as 3M, American Industrial Partners, Bank Mandiri of Indonesia, China Development Bank, Denso, Didi, Industrial and Commercial Bank of China, Masco, Microsoft, Medtronic, Nexteer, People’s Insurance Company of China, and Saudi Telecom Company. He served as Didi's Strategic Advisor and sat on the Academic Committee of Alibaba Group Research Institute.

He has been recognized with the US Small Business Administration Best Student Paper Award, AOM Technology and Innovation Management Division Stephan Schrader Best Conference Paper Award, INFORMS Organization Science Dissertation Proposal Competition Award (finalist), AOM Technology and Innovation Management Division Past Chairs Emerging Scholar Award (runner-up), Academy of Management BPS Division Distinguished Paper Award, Best Proposal Award for Rigor in Research at Strategic Management Society (Competitive Strategy Interest Group), Best Session Paper Award at China Marketing International Conference Conference (Globalization 2.0), Neary PhD Teaching Excellence Award, 3M Nontenured Faculty Award, Sanford R. Robertson Professorship (school-wide junior faculty award that recognizes career achievement and outstanding performance in research and teaching), Michael R. and Mary Kay Hallman Fellowship, and Ross Researcher of the Year (only one at Ross Faculty). He was named one of Poets & Quants' best 40 business school professors under 40 in 2016.