Featured UX Research Projects
Featured UX Research Projects
Embedded Files
Redesigning the Child Immunization Health Card
Redesigning the Child Immunization Health Card
Problem: Pakistan’s paper-based vaccination cards were fragile, easy to lose, and not connected to any central system, making it difficult to track children’s immunizations.
What We Did: We redesigned the card and added an NFC feature to store vaccination data locally, ensuring records remained portable and usable even without internet access.
How We Did It: Using a user-centered design process, we interviewed parents and vaccinators, tested multiple prototypes, and refined the card for clarity, durability, and ease of use.
Impact: Piloted with 20,000 children, the Punjab government later adopted the NFC-enabled card features and is still in use today with updated vaccine schedules.
Problem: Data falsification plagued Pakistan’s immunization system, as paper records were easily manipulated and performance pressures led to inflated reports—undermining trust and masking under-vaccination.
What We Did: We designed a monitoring app for vaccinators' supervisors and tested a smartphone application to reduce falsification and improve reliability. The app featured secure logins, structured digital forms, GPS/timestamped entries, links to child records, offline support, and simple Urdu interfaces.
How We Did It: Through ethnographic research and co-design, we worked with 22 supervisors and 12 vaccinators across five districts. We combined interviews, focus groups, field observations, and usability testing of multiple prototypes to ensure the tool addressed both supervisory needs and frontline realities.
Impact: Approved by the Punjab Health Department, the project informed parts of their data monitoring tool and provided a framework for designing AI-driven solutions to detect and prevent falsification in similar healthcare systems across developing contexts.
Problem: Pakistan’s immunization system relied on duplicative paper records, poor connectivity, and top-down monitoring, leaving gaps in usability, trust, and accountability.
What We Did: We built Har Zindagi, a smartphone-based system with NFC-enabled child cards, offline data entry, Urdu support, GPS tracking, and dashboards for supervisors.
How We Did It: Through 100+ interviews, surveys, focus groups, and iterative prototyping, we designed a tool that worked for both policymakers and vaccinators in the field.
Impact: Piloted with 20,000 children, Har Zindagi was adopted by the Punjab government and remains in use today with updated vaccines.
Problem: Maternal mortality in urban Pakistan was fueled by poor access to reliable health information, literacy barriers, and restrictive household dynamics. Women often lacked knowledge about prenatal care and relied on family elders over medical advice.
What We Did: We developed a mobile messaging system that delivered tailored prenatal information through SMS and voice calls, offering reminders for checkups, supplements, and tests. Linking the service to a trusted hospital gave women legitimacy to act on the information.
How We Did It: Through 100+ interviews, hospital observations, and a randomized controlled trial with 180 women, we tested SMS, voice, and combined message delivery. Follow-up interviews explored knowledge gains and household responses.
Impact: The intervention significantly increased women’s knowledge of prenatal care and was adopted by the hospital for several years as a free messaging service alongside patient registration.
Projects in Privacy and Safety
Projects in Privacy and Safety
Page updated
Report abuse