Travel Advertisements

This is an advertisement for the Pullman service transportation (4). The advertisement depicts a white family. The father is presented as the traveler, while the mother is shown remaining with the children. This advertisement reinforces several traditional gender roles. Firstly, the mother is expected to remain behind to care for the children while the father travels. This perpetuates the idea that caregiving is primarily the mother's responsibility, while the father's role is associated with work or travel. 

Secondly, the general tone of the advertisement suggests that fathers are the primary decision-makers. The man or the father is depicted as the one actively using the Pullman service in an advertisement that is targeted at women. This type of portrayal can contribute to the limits of opportunities presented for women as it reinforces the stereotypes that all decisions must be left for men to make. 

This advertisement is for Trans World Airlines (5). It depicts a white mother traveling with her children on a trip, accompanied by text that provides additional context for the image. The advertisement shares the story of a family who had booked a trip that the father was unable to attend. In his absence, the mother decided to travel using Trans World Airlines, which is presented as a service that simplifies childcare. The overall message and tone of the advertisement heavily reinforce traditional gender roles and societal expectations.

 Firstly, it portrays a mother traveling with children without her husband or a man accompanying her as surprising or unusual. This perpetuates several stereotypes about women, suggesting they are unable to be independent and constantly require a man's assistance. Secondly, the mother is depicted as being perfectly put together while traveling with two young children. Promoting the notion that women must always maintain a polished appearance regardless of the circumstances. Lastly, the advertisement implies that a woman's and mother's primary role should be to take care of the children, even when on vacation.