Resource guides and communications how-tos

Guide to engaging trusted voices with vaccine communications

This guide demonstrates finding and engaging trusted voices in your county to communicate with, encourage, and inform other community members about the COVID-19 vaccines.

Social media policy and communication guide

This guide was created to provide best practices, examples, and resources to help Maryland health departments and Local Health Improvement Coalition (LHIC) members understand social media policy and social media communication strategies.

Starter kit for COVID vaccine communications

This guide demonstrates the importance of communicating about COVID-19 vaccines with your organization's audience. You can do this by

• Developing a vaccine information page on your website

• Posting content on your social media platforms

• Improving the existing content, you may already have

Schools and universities COVID vaccine communications guide

This guide is designed to help folks who work in education communicate with their students, staff, and parents about the COVID vaccines.

Community service providers and other public health practitioners COVID vaccine communications guide

This guide is designed to help folks who work in public health or service provision to communicate with their audiences about the COVID vaccines.

Community member COVID vaccine communications guide

This guide is designed to help community members find and use accurate, up to date, and fact based information about the COVID vaccines.

Hosting an LGBTQ inclusive vaccine clinic guide

This resource is designed to help you host successful vaccine clinics. The resource features insight from LGBTQ center across the country.

Vaccine FAQs

This handout is designed to be used by your organization to help you answer questions that your community might have about the COVID vaccines.

Conversation Starters

These conversation starters are designed to help your organization start conversations about the COVID-19 vaccines with your community. Starting these conversations provides the opportunity to:

• Assess client interest in receiving the vaccine

• Identify barriers they might be experiencing, including misinformation,

• Address any misconceptions about the vaccine

• Provide information on how to get the vaccine in their local area

Website Add Ons

This nudge provides guidance on how to incorporate website pop-ups that can be linked to an organization's vaccine information landing page, or other resources about the COVID-19 vaccine.