Rina Sawayama: The Icon
Akellia Bernard
Akellia Bernard
Beyond her personal narrative, Sawayama's refusal to compromise her identity and values for mass appeal has cultivated a loyal fanbase, drawn to her authenticity and advocacy for minority representation in the music industry. She consistently uses her platform to champion marginalized voices, as seen in her call-out of label mate Matt Healy in support of Black women after he made controversial remarks (Reilly)[1]. Sawayama's music and visuals, including songs like "This Hell," "Send my love to John," and "STFU!", along with the harmonic movement in "Cherry" and "Chosen Family," reveal her commitment to self-expression, empowerment, and solidarity with marginalized communities.
Rina Sawayama, a Japanese-British actress, model, and queer music icon, emphasizes the profound role music plays in her life and self-expression. Born in Japan, she moved to Britain at a young age, where music served as her bridge to integration and friendship as an immigrant child (Pongo). Despite initially pursuing Political Science and obtaining a degree from Cambridge, Sawayama realized her passion for music at 26 and bravely pursued it as a career, despite lacking industry connections (Kuga). Her journey reflects the common struggle of aspiring musicians without networks. She wasn't signed to a record label until her 30s.
One of the most prevalent topics in Rina Sawayama’s music is queerness and the expression of her queer identity. Though Sawayama has said that she was out in her private life for a while, in an interview with MTV’s Dometi Pongo, Sawayama shared that her song “Cherry” was not only a coming-out song but also about coming to terms with her feelings. This way she could let other pansexual, bisexual, or questioning fans know that someone understands them (Pongo). Pismenny describes pansexuality as a term used to describe a person who is attracted to someone regardless of sexual orientation or gender. Pansexuality is often confused with Bisexuality, a widely known term used for someone attracted to the same gender and the opposite gender, but pansexuality has been around for centuries (Pismenny). Both sexual orientations often face discrimination from queer and straight-identifying people who claim they are just indecisive or just seeking attention. Sawayama’s intentions for the song were also expressed in the production of the song as well.
"Cherry" is written in the key of Eb major, which symbolizes love, devotion, and spiritual dialogue according to James Young in The Journal of Aesthetics and Art Criticism (Young, J.). In this case, the conversation may be with herself and the person she is attracted to. Unlike other popular songs, "Cherry" does not begin with a verse but instead with what seems like a phone call before transitioning into a simplified version of the chorus. At the beginning of the first verse, she shares where the first occurrence of this conflicting emotion began – on the subway – and how she moved on and tried to ignore and avoid it because she was already with someone else.
The elements of this track include Rina's melody and line, a midi synth used to harmonize with Rina, a synth sample, and the percussive synth in the beginning. During the first verse, the synth sample is silent, the harmonizing synth repeats a simple melody, and the percussive synth keeps the pulse. Rina carries the melody. The harmonizing synth repeating the same melody over and over again symbolizes the returning thought of the girl on the subway that Sawayama just can’t shake. All elments play during the bridge where Sawayama sings the words “but it’s something else.” Sawayama specifically highlights the words “but it’s something” while leaving the word “else” as a solo, thus suggesting that the feeling she is feeling is something that should be acknowledged rather than something else unknown to her.
For a majority of the song, the harmonizing synth plays a separate repeating melody that supports the Rina's melody except for in the chorus when Sawayama sings “Oh they make me feel alive,” where they come together in unison. And if we imagine that this second line represents Sawayama’s internal thoughts, those are the times when Sawayama’s conscious and subconscious align, making that line stronger as she gives in to her feelings. Right before her final verse, all parts begin to play a simple melody, the synth sample and percussive synth dancing around the same notes, slowly building anticipation. This symbolizes her slowly realizing this has always been who she was. During this “realization” moment, Sawayama suddenly sings lower, as if speaking to herself in her realization right before bursting into the final verse or bridge. By the final verse and chorus of the song, Sawayama accepts her pansexuality and her attraction to people as a whole and boldly sings “Won’t you be my cherry now!” At this point, all parts have an interesting melody, with an additional countermelody added. This symbolizes that she is everything at once and all the feelings which previously seemed conflicting are just melodies that make up her life. She ends the same way she began but this time, instead of a soft, small, and pleading tone, she is confident in her words [2].
The music video for “Cherry” contains many forms of queer symbolism. To begin, the word cherry has many different symbolic meanings behind it. Considering her Japanese roots, “cherries” or a cherry tree means delicacy and beauty in Japanese culture (Young A.). Though the song isn’t called cherry tree, the opening for the video is Sawayama lying on the floor being covered in what looks like rose petals. Being covered in the flower petals represents coming to peace with the feeling of being attracted to everyone which is a unique, delicate, and beautiful experience. The music video features a diverse set of dancers made up entirely of queer people of color. Her intentional inclusivity further shows her dedication to creating a space for everyone as well as highlighting the different faces present in the LGBTQIA+ community.
Sawayama has since come out with other songs discussing sexual orientation and its familial and religious impact on queer individuals. In her recent music video for "This Hell," her confidence in her queer identity contrasts sharply with her earlier work, "Cherry." The title itself hints at the influence of religion on queer experiences, drawing from Sawayama 's own upbringing in a religious environment. Naming the song "This Hell" suggests that being unable to express oneself without fear of violence and discrimination creates a living hell. In her interview, Rina Sawayama explains that her aim with the song and video is to promote self-acceptance, community, and enjoyment in being true to oneself. When she wrote the demo lyrics for “This Hell,” the chorus line was to be “This Heaven is better with you,” but she states that when she entered the booth she changed it (Pongo).
Although she typically explores pop, alt-pop, and rock genres, she chose a country style for this track. In the same interview where she speaks about her inspirations, she specifically mentions American fans and how they constantly encounter religious scrutiny for being queer. Though Sawayama is not American, she wanted to validate their feelings as well (Pongo).
The video portrays her defiance against societal judgment, depicted by the angry protesters screaming outside as she sips champagne, heading to her wedding in a lavish limo. While in the limo, she sings the lines: “God hates us— Alright then. Buckle up at dawn, we're riding.” For centuries, queer people have heard these criticizing remarks about themselves and who they are. The purpose of her sipping champagne amidst a violent protest against something she cannot change represents most queer people who have decided to be confidently themselves regardless of what others may believe. As the music video continues, the limo stops at a cathedral where she exits, then dances her way down the aisle to her two fiancés, a woman and a man. Her soon-to-be husband is wearing white, and her soon-to-be wife is wearing black, symbolizing a role reversal and a direct representation of pansexuality rather than bisexuality [3]. As she dances down the aisle in her fancy dress and cowboy boots, she sings the lyrics “This hell is better with you,” before kissing them both. After the wedding, Sawayama appears again, but this time she is wearing an all-red outfit, symbolizing acceptance of being seen as sinful and taking on the role of the devil in the music video.
The term ‘Chosen Family’ refers to a supportive community of close friends, often formed by individuals who have opted to distance themselves from toxic familial and friendship ties. While prevalent in the queer community, this concept resonates with many and is becoming more popular as generations continue. Collaborating with openly queer icon Elton John, Sawayama penned the song "Chosen Family," which received mixed reactions from her Reddit fans. Some loved the song and found it soothing as they themselves had to make the difficult decision to cut off their family to keep their peace, while others found it not like her at all. It is the slowest song on her full-length album. Unlike “Cherry” where each line had its own melody and displayed polyphonic texture, the melody, which is sung by Sawayama and Elton, is supported by chords. The same set of four chords is repeated throughout the entire song.
"Chosen Family" doesn’t have a unique harmonic progression and instead follows a basic popular music chord progression. However, the rhythmic elements punctuate keywords and cadences, intensifying the song's meaning. Notably, during the line "We don’t need to be related to relate," the separation of 16th notes punctuates each word, underscoring their significance in the message. In the first bridge, Sawayama 's warm rendition of "You’re alright now" is followed by a cadence, marking the end of the musical phrase. The bridge initially features a deceptive cadence (V- iv), but on the repeat, it shifts to a Perfect Authentic Cadence (V-I), emphasizing the theme of the chosen family. This intentional choice highlights the transition from separation to unity. Though “Chosen Family” seems different from what Sawayama usually makes, creating a song in this genre and fashion shows her flexibility. Sometimes being yourself isn’t always about coming out blazing and unapologetic; sometimes it is about resting and giving yourself space to try something new.
On the subject of trying something new, Sawayama's song "STFU!" stands out. Released in 2020 as part of her album Sawayama, it embodies a nu-metal sound infused with pop and rock influences, serving as a defiant response to racist and misogynistic individuals who objectify and fetishize women. This track resonated strongly with her fanbase for its exploration of microaggressions and misogyny. Koji Kali, a music producer on YouTube, recorded her reaction to the song and the music video. In her reaction, she shared her thoughts on how tiring it is to a person of color to see the same person casted over and over to represent one race or ethnicity when every community is multifaceted and diverse (Kali).
The music video depicts Sawayama on a date with a white man in what appears to be a traditional Japanese restaurant. Throughout the date, he constantly undermines and interrupts her, comparing her to various Asian actresses and making racist remarks. Eventually, Sawayama reaches her breaking point, delivering a powerful slap across his face in response to his disrespectful behavior (Sawayama). The lyrics are filled with words every woman has thought about saying in situations where men made them uncomfortable. The verses and the bridges of “STFU!” have a strong metal backing track, with aggressive drums and distorted electric guitars that adequately represent Sawayama’s anger, and possibly the anger of the viewer who had to sit through the painful intro.
However, whenever Sawayama sings the words “Shut the F*ck up” in the chorus, the music suddenly changes to a softer, more soothing sound, and she sings the words in a tone that embodies irritation and exhaustion. This contrast is meant to mimic the clash between a valid response, the words, and how women are expected to act, represented by the backing track. At the end of the song, she delivers a scream that is common in heavy metal, before repeating “like the first time.” This time, the repeat of those words is accompanied by a deep growl known as the death growl in heavy metal. Both the scream and the growl are very difficult to pull off in music; their incorporation shows her genius as well as her deep frustration.
Fans deeply resonate with Sawayama's intentions. I initiated a discussion in her Reddit forum, prompting followers to share how Sawayama's presence and music have impacted them [4]. Responses poured in, with fans expressing how she has comforted and inspired them. One fan, @BetNegative1757, praised Sawayama for representing diversity in the queer music industry, particularly for queer people of color who often struggle to relate to mainstream stars. Others highlighted the significance of her songs, such as "STFU!" and "Tokyo Love Hotel," in shedding light on issues faced by the Asian community, from microaggressions to generational trauma (@pgpretzel). Another fan, @HumanEquipment1864, new to Sawayama's music, found comfort in her songs while navigating the challenges of coming out, especially finding comfort in "Hold the Girl." These songs serve as significant representations of Sawayama's identity and effectively unite the community. Her widespread impact and connection with her audience is undeniable. There have been numerous times I have been approached by her fans in public just because they spotted me wearing her merch or heard me singing or playing her songs.
Rina Sawayama's music goes beyond entertainment, serving as a source of empowerment, self-acceptance, and solidarity for diverse communities. Through her bold exploration of identity and challenges to societal norms, she amplifies the voices of marginalized groups and fosters inclusivity. From her unapologetic queerness in songs like "Cherry" to her defiance against racism and misogyny in "STFU!", Sawayama inspires fans to embrace their true selves. Undoubtedly, Sawayama's name will be remembered among iconic figures like Madonna, Elton John, and Dolly Parton for her profound impact on the music industry and beyond.
Kuga, Mitchell. “PRIDE 2021 Call Her By Her Name: With Her Genre-Obliterating Sound and Gripping Lyrics about Identity, RINA SAWAYAMA Became One of the Most Exciting Queer Voices in Pop. Now She’s Making Room for Anyone Else Who Feels like an Outsider.” Billboard, June 5, 2021.
Reilly, Nick. “Rina Sawayama Calls out Labelmate Matty Healy at Glastonbury: ‘I’ve Had Enough.’” Rolling Stone, June 25, 2023. https://www.rollingstone.com/music/music- news/rina -sawayama-matty-healy-glastonbury-1234777826/.
Sawayama, Rina, and Dometi Pongo. “Rina Sawayama on Her Multicultural Upbringing & Second Album ‘Hold the Girl’ ❤️ the Method.” YouTube, August 19, 2022. https://youtu.be/Inj-zQjzrpE?si=h1e-p_bSJJKvnH8o.
[1] On a podcast, Matt Healey spoke about watching "Ghetto Gaggers", a pornographic website that brutalizes Black Women. That was not the only instance in which he made racist remarks or mocked a minority. Further information can be found in the cited Guardian article.
[2]There is no official publication of the song's sheet music, but I found a fan transcription of the song that is intended for four B-flat clarinets by Nicodemayo on Musescore.
[3] The clothing swap represents non-binary representation in a relationship. Pansexuality's indifference to gender is supported by this visual swap of "gender roles".
[4] Rina's fandom is called the "Pixels". The origin of this name is speculated to have been chosen by fan votes on Twitter.
BetNegative1757. “Rina’s music touches on racism….” Reddit, March 27, 2024.
HumanEquipment1864. “It became a true support for me….” Reddit, April 3, 2024.
Kali, Koji. “Music Producer Reacts to Rina Sawayama - STFU!” YouTube, December 20, 2020. https://youtu.be/oAsmPOtZrpY?si=98Ixih2ToP7AQkVJ.
pgpretzel. “Rina’s music really hits for me….” Reddit, March 27, 2024.
Author, Official. “Chosen Family (Feat. Elton John) - Rina Sawayama.” Musescore.com, June 30, 2022. https://musescore.com/user/39593115/scores/827811 8.
NicoDeMayo. “Cherry – Rina Sawayama for Clarinet Choir or Quartet.” Musescore.com, October 28, 2022. https://musescore.com/user/28852399/scores/732941 0.
Pismenny, Arina. “Pansexuality: A Closer Look at Sexual Orientation.” Philosophies 8(4): (2023, 60. doi:10.3390/philosophies8040060.
Young, J. O. Key, Temperament and Musical Expression. The Journal of Aesthetics and Art Criticism, 49(3): (1991 , 235–242. https://doi.org/10.2307/431477
Sawayama, Rina. Cherry (single). London: Different Recordings, 2018
Sawayama, Rina. “Rina Sawayama - Cherry (Official Video).” YouTube, September 6, 2018. https://youtu.be/wn5YFnrD1u8? si=szL3XXTerfh8VB1O.
Sawayama, Rina. “Rina Sawayama - STFU!” YouTube, November 21, 2019. https://youtu.be/XojM2D3F-Dc?si=LSFkEiWf0zz3eM56.
Sawayama, Rina. “Rina Sawayama - This Hell (Official Music Video).” YouTube, June 15, 2022. https://youtu.be/ekauErew4Bs? si=4lOkZkOOylF2WaC3.
Akellia Bernard, a mezzo-soprano and performer, seamlessly integrates dance and choreography into her artistry, a passion she discovered during middle school in the US after beginning her journey in Jamaica. Akellia majored in vocal music performance under Dr. Janice Jackson's guidance. Post-graduation, she aims to expand her musical horizons, transitioning into a full-time performer, driven by gratitude and excitement for what lies ahead.