UDC 378.014.8:37.011.
DOI: https://doi.org/10.59694/ped_sciences.2026.23.067
SPECIFICITIES OF THE FUNCTIONING OF THE UKRAINIAN PRIVATE PROFESSIONAL THEATRE IN THE 21ST CENTURY: EXPERIENCE OF COMMERCIAL ACTIVITY
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KRAVCHUK Olena Hennadiivna
Candidate of Pedagogical Sciences, Associate Professor, Head of the Department of Artistic Disciplines of the Municipal Institution of Higher Education «Academy of Culture and Arts» of the Transcarpathian Regional Council.
ORCID іD: https://orcid.org/0000-0003-1049-3155
DUSHIN Kyryl Yuriyovych
Lecturer at the Department of Art Disciplines of the Municipal Institution of Higher Education «Academy of Culture and Arts» of the Transcarpathian Regional Council, director of the Mukachevo Drama Theater, artistic director of the professional non-state theater «Kharkiv Theater for Adults».
ORCID іD: https://orcid.org/ 0009-0001-8709-7321
MELNYCHUK Oleg Troyanovych
teacher of the Department of Art Disciplines of the Municipal Institution of Higher Education «Academy of Culture and Arts» of the Transcarpathian Regional Council, theater and film actor, director.
ORCID іD: https://orcid.org/ 0009-0000-2808-5737
Abstract:
The article examines the peculiarities of the functioning of private professional theaters in Ukraine in the 21st century. The prerequisites for the formation of an independent theater sector are considered, the organizational models of private theaters, their economic structure and repertoire policy are analyzed. Special attention is paid to commercial mechanisms for ensuring theater activities, interaction with the audience, and modern cultural management tools. Using the example of modern Ukrainian independent theaters, various models of functioning of private theater groups are considered.
The main challenges faced by the private theater sector are investigated, and the prospects for its development in modern socio-cultural conditions are outlined.
The theoretical basis of the study was the works of Ukrainian scholars in the field of theater studies and cultural studies, who consider the transformation of theater in the conditions of the modern socio-cultural environment.
The methodological basis of the study is an interdisciplinary approach that combines methods of theater studies, cultural studies, and social communications. In the process of work, methods of analysis and synthesis were used to generalize scientific approaches to the functioning of the theater in market conditions, comparative analysis – to compare state and private models of theatrical activity, elements of socio-cultural analysis – to study the interaction of the theater with the audience; a systematic approach allows us to consider the theater as an integral part of cultural industries; an empirical research method was used based on practical experience in the functioning of independent theatrical projects.
Keywords: private theater, theatrical management, commercial activity, theatrical market, repertoire policy, cultural industries.
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