Abstract:

The article substantiates modern approaches to the formation of socio-cultural communication skills of future art specialists. It is proven that the main approaches to the organization of socio-cultural communication are focused on the development of skills in using socio-cultural communication for effective interaction and communication in various spheres of artistic and creative activity.

It has been proven that socio-cultural communication ensures the production, systematic and holistic dissemination and respectful attitude towards the consumption of cultural values, their preservation and transmission, and cultural diversity, in turn, mobilizes the abilities of student youth to master new knowledge and experience, especially in the process of generating and producing new ideas aimed at the creative development of the individual.

As a result of the study of the above-mentioned issues, we highlight the following characteristics of future specialists in the art industry, participants in the process of socio-cultural communication in the artistic and creative environment: the ability to select, analyze, evaluate, systematize, monitor, organize, store, distribute and provide for use information about the activities of artistic and creative groups and solo performers and knowledge about them in any formats; the ability to analyze the patterns of development and formation of artistic and creative activity as an artificially created subsystem of socio-cultural communication; the ability to maintain business socio-cultural communication with all participants of artistic and creative groups, listeners and spectators, partners, organizers of cultural and artistic events; the ability to use PR and other applied communication technologies of socio-cultural communication in the conditions of modern information and technological infrastructure; the ability to further master knowledge, skills and abilities of socio-cultural communication, a constant desire to improve the level of socio-cultural communication.

Keywords: socio-cultural communication, art specialists, artistic and creative environment.

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