Collaborates with the artist and bandmates regarding merch aesthetics to ensure merch sold is consistent with the artist's creative vision and values

Oversees the artist's Instagram account to ensure media posted aligns with the artist's branding to ensure cohesiveness with the artist’s online presence

Contributes to media posted via live event photography, generating excitement for upcoming performances and increasing event attendance

Engaged with talent acquisition and artist booking  by cold-calling 7 bands and artists via Instagram DM to perform for a birthday party, contributing to increased event attendance

Raised funds to reimburse the bands for performing and the venue for providing an event space and running sound, by selling tickets via Ticketleap, raising over $400

Executed a photoshoot for a 10-day marketing campaign via Instagram to generate hype and engagement, resulting in 100+ tickets sold both online and at the door 

Photographed production activities of the cast and crew, generating storytelling elements of the project's process for promotional purposes

Utilized multiple devices, such as a handycam and mirrorless camera, to have various styles within the captured content

Distributed content to the band and music video director in a timely manner utilizing Microsoft OneDrive

Photographed behind-the-scenes content using a mirrorless camera to maintain audience engagement on social media

Documented the creative process candidly to ensure a comfortable working environment for the team and provide marketing content, contributing to the increase in music video views on YouTube

Participated as an Extra on-set to help the director's prom-themed vision come to life

Collaborated with an independent record label to curate a marketing strategy to advertise an upcoming single release

Proposed artistic decisions to develop marketing materials with 2 additional musicians to launch a week-long social media campaign and promote  a new single, which has garnered over 1,500 streams on Spotify (as of 2023)

Reviewed the execution of the campaign on Instagram; results yielded a 200% increase in account interaction