Chicano Park, located in the Logan Heights neighborhood of San Diego, is one of the most culturally significant landmarks for the Chicano/Mexican American community. The park's story is one rooted in resistance, activism, and community efforts.
Located beneath Interstate 5 and the on-ramps for the Coronado Bridge, the park was established in 1970 thanks to collective grassroots efforts of the Logan community. Today the park is the largest collection of outdoor murals in the world. Painted across the freeway pillars that tore a neighborhood apart, it is now the heart of the Logan community and the larger Chicano community across San Diego and the world.
Each year Chicano Park hosts an anniversary celebration of the park's creation, celebrating the resistance that fueled a movement, and the rich cultural traditions- both old and new- that stitch the Chicano people together. This website centers its focus on the posters that advertise what is called Chicano Park Day. The inspriation came from work started by students in Dr. Alberto Pulido's (Ethnic studies chair , University of San Diego) lower division Chicano Studies course and form the work done by students at University of Houston who gathered many of the posters and provided much of the context. Though a small piece of the many artistic creations that come out of the mural-laden park, these posters express the constant themes that motivate the Chicano people to continue La Lucha for their people and make their presence known. For over 40 years the posters depict similar iconographies related to Chicano heritage, but also offer a glimpse into smaller eras of struggle and uplift.
This collection is a teaching resource, but also holds true to what Chicano Park is about- bringing people together and the continued collective resistance to erasing Chicano people and culture from the mainstream. One of the several chapters in Chicano Park history was the "Hasta la Bahia" (“All the Way to the Bay”) campaign in the 1970s and 1980s, which pushed for Logan residents to have bayfront access and extend Chicano Park all the way to the waterfront. After years of activism, ground was broken for the bay park in 1987 and completed in 1990. The Hasta la Bahia campaign is significant in that Chicano Park's establishment was not the end-all for the Chicano people of Logan heights. Nor is the waterfront park. Instead, Hasta la Bahia signifies never-ending pursuance of resources, presence, and acknowledgment. By using the poster collection and centering the works of Chicano artists and activists, this is a small effort in this pursuit.