Nada Lena Nasserdeen is the founder and CEO of Rise Up For You, Leadership and Career Confidence Coach, #1 Best Selling Author, and a 2x TEDx Motivational Speaker.

With over 10 years of experience in academia and former top executive for an education corporation, Nada understands the importance of fusing education, empowerment, and leadership together as she works and speaks to audiences worldwide. She has toured the world as a singer, has a Master’s degree in Administrative Leadership, and has coached and mentored close to 50,000 individuals around the world on self-empowerment, career strategy, and soft skills.

Nada has been featured on hundreds of podcasts and radio shows and has also been a motivational and educational speaker on platforms such as TEDx Talks, The Female Quotient, The California Human Resources Conference, Wonder Women Tech, The Human Gathering, and more. Her company, Rise Up For You has been featured and worked with brands such as CBS, LA Fitness, Google Next 19, and more.

Nada is a proud recipient of the Chief's Award from the Orange County Sheriff's Department, is a three-time finalist for The Emerging Woman-Owned Business Award, and was most recently awarded the 40 Under 40 Award for Orange County Professionals in 2020 and the Women of Influence in 2021 for Entrepreneurship.

Nada believes that in order to create change within our communities, companies, and households, we must first create change within ourselves. It’s a collective effort needed from all parties; no company, adult, or young adult can be left behind. The world needs us at our best!