Some people say email marketing is dead, but that's just not true. The e-news that I send out for UAEX is to market our events and feature our resources, so there is some marketing involved but not in the traditional sense.
Email marketing best practices are still relevant in the non-profit sector. With email communication, it's crucial to be as clear and concise as possible. That's why I take extra care to curate timely and relevant and in a way that's fun and engaging. Improving our audience reach is important to me, and e-news is a great way to get the word out!