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During the course of Global Media with Professor Joe Khalil, we looked through very integrated themes between media and politics. The generations that live through the digital age have faced the rise of capitalism and surveillance. This course allowed me to understand the negatives of the globalization of media and the positives as well. I feel as though I took a major understanding of the difference between one way flow and multiple flow of media. The one way flow demonstrates how western content is the dominant content that influences the rest of the world, whereas multiple flow of media shows a counter flow of information and influencing, in and from non Western countries.
I found it very interesting how differences in one way flow and multiple flow create a big impact on society and politics. The 1940s, the example of Voice of America was a media strategy by the government. The US Government would take control over the radio, and President Roosevelt at the time knew that radio power was the future of their time. Crosley began to broadcast overseas, with the use of over 500,000 watts per station and 625 acres of farmland was bought to invest in this project. The broadcasting project was used during World War 2 and the Cold War. Voice of America was available in 47 languages to people living under oppressive regimes. This is an example of a one way flow of media. As for multiple flows, the K wave has been a rise in popularity to Korean content, from TV shows to Korean pop bands. This counter flow has been extremely good for the Korean economy especially after their economy had been hit by COVID-19. So much in fact that the finance ministry has put in more than $500m to promote this wave that has expanded globally (Youtube, 2020).
Works Cited:
YouTube. (2020). The Korean Wave: How interest in K-pop is surging as fans stay home. YouTube. Retrieved March 7, 2023, from https://www.youtube.com/watch?v=pCumNDL-diY.
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