Embedded Files
This course provides an understanding of how products and services are efficiently developed, sold, and delivered to create value for customers and business. Topics include market analysis, consumer behavior, market segmentation, personal sales, distribution strategies, project management, and supply chain management.
During this semester my team and I were assigned a project to work on throughout the semester. Our task was to create a marketing plan on a company that is located in Boise (Boise Fitness Equipment) and Utah (Foothill Fitness). Together as a group they are called the Fitness Group. We have created two types of marketing plans and combined it into one. During this project we learned how to communicate to one another and determine individual roles to come up with one big paper. Overall, we as a team were very successful at completing the required tasks in a timely manner. The purpose of a marketing plan is designed to determine how to sell the company's products or services to customers. The plan relies on specific people who are most likely to purchase a product rather than believing the product is ideal for everyone. The marketing plan may be entirely referral-based for a certain small companies or professionals which implies the approach is to achieve the best outcomes available so that existing clients inform everyone they meet about the company. Marketing plans and strategies are essential because they encourage any business owner's revenues. By targeting the company's ideal customer more constructively, it reduce advertising costs and increases chances of turning tends to lead to sales. Asking what problem should be solved and why customers should choose to help the company identify someone who is ready to purchase specific problems.
Report abuse