🎥 SMUXWELL – Youtube Channel AI & You: From Research to Reality

is the official channel of the Chair Smart City & Urban Experience for Well-Being, led by Prof. Lars Meyer-Waarden and SMUXWELL.

Here, complex academic research meets real-world impact. We make disruptive technologies simple, exploring how AI reshapes our lives — from smart cities and autonomous vehicles to robots, drones, brain–machine interfaces like Neuralink, and data-driven personalization.

We make disruptive tech simple by turning complex academic research into clear insights and real-world impact. Explore how AI and emerging technologies — from smart cities, autonomous vehicles, and drones to social robots, Neuralink, and big data–powered personalization — are transforming the way we live and work.

You’ll also get a behind-the-scenes look at our experimental devices for applied user experience research — including our Smart Living Lab, autonomous driving simulator, social robot shuttle, and more.

Our mission: to give managers, innovators, and curious minds the tools to understand, anticipate, and leverage the technologies shaping our future.

👉 On the channel you’ll find:

• 🎬 Explainer videos turning complex research into simple insights.
  
  

• 🧪 Behind-the-scenes looks at our experimental devices (Smart Living Lab, autonomous driving simulator, social robot shuttle).
  
  

• 🌍 Applied cases showing how innovation impacts business and society.
  
  

🔗 Visit the SMUXWELL YouTube Channel

🎬  See more detailed videos about my research in Technology and Big Data Marketing

📚 SMUXWELL – Selected Publications (published or under revision)

📰 News

Forthcoming in 2026: Smart CRM – How AI, IoT, and Big Data in Smart Cities & Connected Ecosystems Redefine Customer–Firm Relationships for Personalisation, Engagement, Trust, and Well-Being
My forthcoming book (forthcoming in 2026) brings together and simplifies over a decade of my research on AI, IoT, and smart city technologies into a single volume. The goal is to provide managers – and anyone interested – with clear insights into how these technologies are reshaping not only society at large, but above all the way customers connect with brands. It explores how AI, IoT, and big data are transforming CRM in smart cities and connected ecosystems, showing how disruptive technologies redefine customer engagement, trust, personalization, and well-being — the very foundation of sustainable customer–brand relationships in the digital age.

🌍 Smart Cities, Smart Homes & Tourism

• Generative AI in Sustainable Tourism (Tourism Management, 2025).
  
  

• Quo Vadis Smart Cities? Citizen adoption of AI-driven smart mobility & smart homes (Technovation, 2025).
  
  

• Technology adoption of smart homes in Thailand (Urban Studies, 2025).
  
  

• Home, Smart Home: Well-being & AI-powered apartments (Systèmes d’Information & Management, 2021).
  
  

🚗 Autonomous Vehicles & Smart Mobility

• Autonomous Vehicles as Marketplace for Personalized Services (Journal of Service Research, 2025)

• Consumer experience & adoption of autonomous shuttles (Journal of Consumer Behaviour, 2025).

• Passenger’s Dilemma: consumer responsibilization in fully Autonomous Vehicles (Journal of Business Ethics, 2025).
  
  

• Algorithmic aversion & Autonomous Vehicle adoption (Transportation Research Part A, 2024).
  
  

• Moral implications of Autonomous Vehicles accidents (Psychology & Marketing, 2025).
  
  

• E-scooters & organizational identification (Transportation Research Part A,, 2025).
  
  

• From B2C to P2P in shared mobility markets (Transportation Research Part A, 2025).
  
  

• Intention to use closed-campus micromobility (Journal of Information Systems, 2025).
  
  

• Crash coverage as a barrier to Autonomous Vehicles' adoption (Technological Forecast and Social Change, 2025).
  
  

• Automation levels & AV acceptance (Psychology & Marketing, 2025).
  
  

• Baby you can drive my car: Psychological antecedents of AV adoption (Technovation, 2021).
  
  

🤖 Robots, Drones, m-Health & Chatbots

• Trust, well-being & adoption in high-automation environments (Journal of Service Research, 2022).
  
  

• AI-powered drones for last-mile delivery (Transportation Research Part E, 2022).
  
  

• Adoption & use of AI-based m-Health apps (Information Systems Research, 2022).
  
  

• Service quality → chatbot acceptance & usage (Journal of Service Management Research, 2020).
  
  

• Gen Z well-being & sleep apps (Journal of Interactive Marketing, 2023).
  
  

🧠 AI, GenAI, Brain–Machine Interfaces & Data/Privacy

• AI-based service failure: emotions & coping (Journal of Interactive Marketing, 2023).

• Unlocking minds: psychological barriers to brain–machine interfaces (Recherche et Applications en Marketing, 2024).
  
  

• AI revolution in marketing practice & education (Recherche et Applications en Marketing, 2024).
  
  

• Transformative Privacy Calculus: personalization–privacy paradox (Psychology & Marketing, 2024).
  
  

• Personalization–privacy paradox (Psychology & Marketing, 2021).
  
  

• Big data & firm performance: An empirical investigation with US firms (Information & Management, 2021).
  
  

• Acceptance & usage of smart connected objects (Technological Forecasting & Social Change, 2022).
  
  

💼 Marketing Transformation & B2B Mobility

• Riding the Wave of Change: transformative marketing in mobility ecosystems - An empirical investigation with European car supplier firms (Journal of the Academy of Marketing Science, 2025).
  
  

• Revolutionizing B2B Mobility (Journal of Business-to-Business Marketing, 2024).
  
  

• Transformative marketing in B2B under dynamic changes (Journal of Business Research, 2023).
  
  

• Transformative marketing: review & agenda (Journal of Business-to-Business Marketing, 2025).
  
  

• Insights into transformative B2B mobility (Journal of Business-to-Business Marketing, 2025).
  
  

• Business ecosystem concept: review & conceptualization (Industrial Marketing Management, 2025).
  
  

🎯 Loyalty, CX & Services

• Relationship quality & complaint management (Tourism Management, 2023).
  
  

• Loyalty programs & customer engagement (Journal of Retailing & Consumer Services, 2023).
  
  

• Three decades of loyalty programs: review & agenda (Journal of Business Research, 2021).
  
  

• Brand loyalty evolution & category characteristics (Marketing Letters, 2019; Journal of Business Research).
  
  

🌐 Social Media, Well-Being & Sustainability

• Social capital on social networking sites: happiness & well-being (Int. Journal of Electronic Commerce, 2018).
  
  

• Social sustainability & well-being on SNS (Technological Forecasting & Social Change, 2018).
  
  

🎥  Media Presence

• FNEGE Video tribune (2022): Baby you can drive my car: the antecedents of autonomous vehicle adoption

• FNEGE Video tribune  (2022): The impact of big data on firm performance

• FNEGE Video tribune  (2022): Home, Smart home: The impact of smart home usage on well-being

• Xerfi Tribune (2022): The DBA the royal way for a top manager career

• IQSOG Tribune (2022): Is the autonomous vehicle useful ?

• IQSOG Tribune (2022): Customer Loyalty : from Satisfaction to Well-Being

• IQSOG Tribune (2022): Understand the challenges of autonomous vehicles

• Tribune in ToulEco (10 Oct 2022). La voiture autonome : entre enthousiasme et reticence

• Tribune in Le Monde (26.9. 2021), Marketing : Les chercheurs sont parvenus à des mesures de bien-être beaucoup plus prédictives en matière de fidélité