Lars Meyer-Waarden is Full Professor of Marketing at Toulouse School of Management (TSM), University Toulouse Capitole, and Director of the SMUXWELL Chair – Smart City & Mobility User Experience for Well-Being.

🎓 Academic Leadership & Supervision

• Directed 13 PhD theses (9 defended) and 14 DBA theses (4 defended) across France, Germany, China, Thailand, Vietnam, and Lebanon.
  
  

• Supervised 5 habilitations (HDRs), enabling associate professors to achieve full professorship.
  
  

• Research themes: CRM, Loyalty, AI, IoT, Big Data, Smart Technologies, M-Health, Smart Cities, Smart, Autonomous Mobility, Privacy & Trust, Consumer Well-Being.
  
  

📑 Research Impact

• Ranked in Stanford's Top World’s 2% Scientist list

• Author of 37+ peer-reviewed articles in leading international top journals — mostly Q1-ranked, AJG 3/4, ABDC A/A*.
  
  

• Publications include: Journal of the Academy of Marketing Science (AJG 4*, A*), Tourism Management (AJG 4, A*), Journal of Retailing (AJG 4*, A*), Technovation (AJG 3, A), Information & Management (AJG 3, A), Journal of Interactive Marketing (AJG 3, A), Psychology & Marketing (AJG 3, A), Technological Forecasting & Social Change (AJG 3, A), and others.
  
  

• Recognized with multiple best paper and best book awards, notably for his books on Loyalty and Loyalty Programs.
  
  

🌍 International Experience & Programs

• Director of the MSc International Marketing of Innovation, with dual degrees in Bangkok, Hong Kong, Shanghai, and Ingolstadt.
  
  

• Director of the DBA program at the Business Science Institute in Asia (Thailand, Cambodia, Vietnam).
  
  

• Visiting and teaching positions across Europe, Asia, and Australia, with long-term collaborations in Germany, China, and Thailand.
  
  

🏢 Consulting & Corporate Partnerships
Prof. Meyer-Waarden has collaborated with leading global firms on projects linking research and practice. His consulting experience includes:

• Airlines: Air France, Lufthansa
  
  

• Retailers: E. Leclerc, Casino, Etam, Douglas
  
  

• Food & Hospitality: Quick (fast food chain)
  He advises companies on CRM strategies, loyalty programs, AI- and IoT-based marketing, and customer experience innovation.
  
  

🤖 Expertise & Applied Impact
His expertise spans CRM, loyalty programs, AI & IoT-driven marketing, digital services, smart cities, autonomous vehicles, social robots, and disruptive technologies.
He helps executives and innovators understand how these technologies redefine customer–brand relationships, balancing personalization with privacy, and driving loyalty, trust, and user well-being.