🏙️🌿 SMUXWELL — Smart City & Urban Experience for Well‑Being

Transforming AI-powered and IoT-connected smart environments and -cities into engines of citizen well-being, sustainable societies, and business impact — redefining customer–brand relationships.

❓🤖🏙️🌿🌍 What is SMUXWELL  ?

SMUXWELL – Smart Urban Experience for Well-Being is an international corporate chair that transforms smart cities, mobility, and connected environments into engines of citizen well-being and business value.

We conduct pioneering research on user acceptance and appropriation of emerging AI-based samrt city technologies, ensuring that innovation is not only adopted but truly integrated into people’s lives. 

Our scope covers the full spectrum of smart environments: smart cities and homes, autonomous transport (cars, shuttles, delivery drones), conversational AI (chatbots), social robots, brain–machine interfaces (e.g. Neuralink), and generative AI as recommender systems in retail and connected living.

Through unique living labs (experimental smart apartment, autonomous driving simulator, immersive retail) to live real-world user experiences, SMUXWELL combines applied research, cutting-edge innovation, and top international talent (Europe, China, Thailand, Germany).

At SMUXWELL, we study how smart city technologies — from autonomous vehicles and drones to social robots, brain–machine interfaces, and AI-driven personalization — can transform customer–brand relationships. These innovations strengthen CRM by enabling deeper personalization, less or more automated human-AI interactions, and new forms of value co-creation. Yet, they also raise challenges linked to privacy loss, hyper-personalization, and extensive big data collection. We also address the ethical dimensions of digital transformation — from privacy protection to the human side of AI relationships — as well as issues of sustainability. Our approach is fully aligned with the United Nations Sustainable Development Goals (SDGs), especially SDG 3 (Good Health & Well-Being), SDG 11 (Sustainable Cities & Communities), and SDG 12 (Responsible Consumption & Production).

Our research explores how these technologies and dynamics influence customer loyalty and retention, while placing particular emphasis on the crucial drivers of trust and user well-being in long-term brand relationships.

🚀🤝 SMUXWELL: where innovation meets people and creates competitive advantage.

📍 Where is the SMUXWELL chair  ?

The SMUXWELL chair is part of the Institut Louis Bachelier (ILB) in Paris, established in 2008 — a leading applied research institute aligning scientific excellence with real-world challenges to support better resource and risk management in tomorrow’s economy. It fosters high-impact, purpose-driven research connecting academics, businesses, and policymakers across 50 collaborative projects.

With a network of over 600 international researchers, nearly 90 firms, and more than 60 research chairs, ILB provides an independent, innovation-oriented platform where science meets business to drive sustainable economic, societal and social progress

Its mission is to transform research into concrete resources for public decision-making, private innovation, and a deeper understanding of today’s major global challenges.

🤝💡 Why Become a Partner?

As a partner, you gain:

- Knowledge about co‑creation, test & de‑risk innovations in real‑world living labs (AI, IoT, multisensory UX).

- Brand, CSR & thought leadership on ethical, human‑centric smart cities.

- Actionable outcomes: prototypes, strategic guides, and ROI metrics.

- Global academic–corporate network for cross‑market insights and faster learning, and Access to top international talent from top partner universities in Europe, China, Thailand, and Germany (Master's International Marketing of Innovation (IMI) & PhDs).

The Master International Marketing of Innovation (IMI), directed by Prof. Lars Meyer-Waarden, is a flagship international program that brings together talented students from Europe, Asia, and beyond. With double-degree partnerships in Bangkok, Hong Kong, Shanghai, and Germany, the program builds a unique pipeline of high-potential future managers specialized in AI, IoT, customer experience, and innovation management.

For our corporate partners, supporting the chair also means privileged access to this talent pool: opportunities for internships, collaborative projects, and recruitment of graduates who are already trained to think globally, work across cultures, and design disruptive customer–brand strategies. This ensures that partnership with SMUXWELL delivers not only research impact, but also direct business value through next-generation talent acquisition.

 Academic Excellence & Legitimacy of SMUXWELL

- Leadership: Prof. Lars Meyer‑Waarden, international expert in AI/IoT-based smart environments & CRM.

- Infrastructure: existing living labs supporting applied research with highly qualified international academic partners.

- Quality: EQUIS‑accredited institution; publications in top journals.

- Impact: from prototypes, experimental devices & KPIs to recruitment pipelines and market‑ready use‑cases.

🤝💡 Actual Partners

SMUXWELL’s project, “Citizen Trust in AI” is financed at HS Heilbronn, DHBW Stuttgart, and Toulouse School of Management, thanks to the support of the Dieter-Schwarz-Stiftung, a German foundation committed to promoting education, science, and sustainable development. 

🇩🇪 Germany -  the University of Applied Sciences HS Heilbronn and the Corporate State University DHBW Stuttgart host cutting-edge experimental living labs, including the Smart Living Lab, the L5 autonomous driving simulator, and the Autonomous Driving Campus Shuttle. 

🇨🇳 China – Tongji University School of Economics and Management and Hong Kong 🇭🇰 Metropolitan University Lee Shau Kee School of Business lead dual degree projects on smart living and smart mobility.

🇹🇭 Thailand – Assumption University, Bangkok, lead dual degree projects on the Master's and Doctorate-DBA level on smart living & -mobility, allowing cross-cultural research. 

 🇹🇭 Thailand –The real estate company SC Asset supports DBA projects with real smart homes in Bangkok.

🤝 Call to Action- Join SMUXWELL as a Partner  

Be part of an international ecosystem where research meets real-world impact and gain access to:

• Cutting-edge living labs (smart homes, autonomous driving simulator, social robots)

• A global academic–corporate network (Europe, China, Thailand, Germany)

• Direct talent pipeline from the International Master of Innovation Marketing (IMI)

• Insights, prototypes, and strategic guidance on AI- and IoT-driven customer relationships

👉 Let’s co-create the future of smart cities, mobility, and customer experience. 

👉 Contact the chair to discuss opportunities !!!

📩 Contact: lars.meyer-waarden@tsm-education.fr