BRAND IDENTITY

This concept is inspired by the brand tagline “Always Good”, as

well as the key words fun, spontaneity and boldness. It adopts

the use of a custom typeface, and will feature a ‘smile’ within

the type itself. The smile is symbolic of Pong’s commitment

to customer satisfaction - Always Good. The color palette

features a pastel yellow combined with sky blue to evoke a

sense of playfulness, joy and happiness.