Visual Identity

ELEVATE FONT

For our website, consistent use of our corporate typeface, Open Sans, reinforces Elevate’s brand identity. Open Sans is OpenTypeTM, a cross-platform format that provides richer linguistic support through widely expanded character sets and advanced layout features. In areas such as Boot Camps, DSP Ads, Webinar graphics, other decorative fonts may be used for titles and display but the font used for information must be Open Sans.

FONT HIERARCHY

Creating hierarchy within typography is key for emphasizing the most important messages.

NOTE: There should never be more than 3 weight and/or 4 sizes of type used in a single design. Both sentence case as well as UPPER CASE can be used in the header areas to provide emphasis on certain words.

DEFAULT WEB FONTS

Depending on what you are using, Open Sans should be the primary font used. Otherwise, if that is not available, say in an email platform, then Arial is the permitted default webfont allowed.