Sample Language

DO.

  • Talk less. Listen more.

  • Err on the side of professionalism.

  • Offer your assistance immediately.

  • Acknowledge frustration and redirect to positive action.

  • Always resolve challenges / needs through action.

  • Smile in telephone engagement.

  • Focus on positive statements and reinforcement.

  • Use complete sentences, proper grammar and punctuation.

  • Be specific and conscise with examples.

USE WORDS AND PHRASES LIKE...

We are a people first company. Whenever possible, we address the person and we always remember that these people are not faceless contacts / leads / clients. These are people... they are someone's friends, family, clients, and neighbors.


  • Think about potential and never missing the opportunity to assist.

  • When talking about Elevate technology, think in terms of: Elevate Functionality + Proper Usage = Successful Business.

  • When talking about opportunity, think in terms of filling the pipeline and revealing potential.

  • When talking about relationships, use words and phrases that are familiar and people-driven:

    • Connect with your people and stay in touch.

    • Touchbase, catch up, follow up, meet up.

    • Have one-on-one, face-to-face conversations.

  • Always emphasize how we can bring organization and consistency to our client day effortlessly.

AVOID WORDS AND PHRASES LIKE...

We are about people, so we talk about people. We don't talk about technology features, seller and relationship scores, listings, or anything that waters down the power and importance of human connection. Our voice reflects human connection and strives to nudge our clients and their audience into conversation with the most significant and rewarding asset they have.


  • Avoid marketing jargon that will lead to comparisons with impersonal CRM platforms & solutions.

  • Avoid slang, verbal or written "shortcuts", intentional misspelling, improper grammar and punctuation, overuse of exclamations.

  • Reserve metrics / statistics for case studies; that validation is essential but leading with it can sound boastful.

  • Save technical details about Elevate for tertiary levels of interaction unless prompted by end-user. While this may power Elevate's intelligence, it's comparable to a computer chip or a car engine; critical but, for most users, more detail than they need.