Training

Tourism and Society Think Tank in joint collaboration with educational institutions from different countries, is aware of the need for professional skills throughout the tourism value chain, and to this end is launching a comprehensive online and on-site training project aimed at improving the job skills of professionals in the tourism sector.

The objective is to support the tourism sector, adding value to destinations and tourism companies, helping them to improve their market positioning.

Professionals in the tourism sector need to be constantly updated in knowledge and skills, allowing them to be more resilient in a changing ecosystem.

The courses on this platform are aimed at:

• Provide knowledge, strategies and tools to be able to develop strategic plans.

• Knowledge and successful experiences of more impactful and effective online marketing campaigns.

• Provide detailed knowledge of the different existing tourism products (cultural, gastronomic, sports, adventure, MICE, accessible, etc.).

• To give keys to improve the management and marketing of tourist destinations,

• To discover all the keys to explain how the pandemic has transformed the tourism sector and its impact on the motivations and needs of tourists.

• To foresee trends in the tourism sector and their social impact.