About us
The Tourism and Society Think Tank is comprised of professional experts in different areas of tourism and society, regardless of the corporate and institutional positions they represent, and is a great space for reflection, consultancy and advice for tourism and social professionals, companies, and institutions in general.
The objectives of the TSTT are aimed at providing information and pointing out the risks and opportunities of a sector whose social, economic and cultural impact is of the first order, while at the same time contributing to the knowledge of the tourism industry, the types of tourism and its social impact, and analysing tourism trends with the participation of related actors and agents.
The Tourism and Society Think Tank allows the promotion and communication between professionals through professional meetings, publications, interviews, etc.
Justo Grau, Director of Business Development for Spain and Mexico at TSTT
Justo Grau is a communications and marketing professional focused on tourism, with experience in content management, campaigns, and project coordination.
He collaborated with the consultancy DIT Global as a communications consultant, where he was responsible for communication, advertising, and marketing for various tourism projects in Spain.
He also worked at MASMedios, serving as content lead for the website of the Conselleria de Turismo of the Generalitat Valenciana, contributing to information management and editorial updates for the institutional portal.
His profile combines strategic vision and operational execution, attention to detail, results orientation, and proficiency in digital environments. He is accustomed to working with multidisciplinary teams, engaging with institutions and vendors, and translating brand objectives into clear, measurable narratives. He brings knowledge of the Spanish tourism ecosystem and sensitivity to public communication, with the ability to align messaging, coordinate timelines, and optimize publishing processes. He is available for projects with national and international scope.
Information about the appointment as Director of Business Development for Spain and Mexico.
Objetives
The objectives of the Tourism and Society Think Tank (TSTT) are aimed at:
Provide information and point out the risks and opportunities of a sector whose social, economic and cultural impact is of the first order.
Contribute to the knowledge of the tourism industry, the types of tourism and its social impact.
To point out the risks and opportunities of a sector whose social, economic and cultural impact is of the first order.
To analyse tourism trends with the participation of related actors and agents.
The Tourism and Society Think Tank (TSTT) enables the promotion and communication between professionals through professional meetings, publications, interviews, etc.
Engagement
Tourism and Society Think Tank (TSTT) recognizing the invaluable potential of tourism as a driver of economic, social and environmental development, is committed to encouraging, supporting and promoting sustainable and responsible practices in the tourism industry. This commitment is based on the belief that tourism development, when managed ethically and sustainably, can bring significant benefits to our communities, economies and environments.
Sustainable economic development: TSTT is committed to promoting tourism as a key tool for economic development, focusing on employment generation, promotion of local entrepreneurship and diversification of the economy. We will strive to ensure that the economic benefits of tourism are distributed fairly and equitably among all affected communities.
Social and community benefit: We affirm our commitment that tourism should serve as a bridge to social development, including improved quality of life, access to opportunities, and the strengthening of cultural identities. We will dedicate ourselves to developing tourism programs that promote social inclusion, respect for diversity and direct benefit to local communities.
Environmental conservation: recognizing the close relationship between tourism and the environment, we are committed to implementing and promoting tourism practices that protect and conserve our natural resources. This includes promoting biodiversity, sustainable resource management and minimizing the environmental footprint of tourism.
Education and awareness: TSTT is committed to implementing and promoting information and development initiatives aimed at both visitors and local communities to foster a deep understanding of and active engagement in responsible and sustainable tourism. Through educational programs and awareness campaigns, we will seek to foster a culture of respect and care for tourism destinations and their inhabitants.
5. Cooperation and collaboration: We recognize that the success of sustainable tourism cannot be achieved in isolation. Therefore, we commit to work in collaboration with other entities, organizations, local communities and stakeholders to develop and implement tourism strategies that are beneficial to all.
This statement reflects the TSTT's unwavering commitment to the development of tourism that is inclusive, sustainable and beneficial to all. We are committed to regularly reviewing and adjusting our practices to ensure that our tourism efforts contribute effectively to social, economic and environmental development.
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