Create Your Plan for Success

Define your goals and objectives - plan for your GBE direction with goals which should be supported by multiple objectives.

Goals are broad and general - Our organizational goal is to expand our global marketplace through the introduction of USA made or branded goods and services.

Objectives are precise and specific - Your singular most important objective is to have your project approved by the GBE after your final presentation.

Estimate what you would like to see as your financial contribution to the GBE 

• Sales

• Margin

• ROI

Implement your Plan for Success

Which global region will give you the largest impact?

• Americas

• Asia Pacific

• EMEA

Accordingly, which sovereign marketplace will give you the best opportunity for success?

What U.S.A. made or branded product is needed in your target marketplace?

• Good

• Service

• Combination

Who will help you inside your global marketplace bring the product to market?

How will you abate project risk?

How will you bring your good, service or combination to the marketplace logistically?

Comprehensive GBE Plan 

Create and present your comprehensive plan to the Global Business Enterprise for approval by its Global Executive Officer (GEO) and senior managers. 

Financial Resources - congratulations! You have been granted a market exploration budget in order to explore your ideas and support your recommendations: 

• Travel to your marketplace for scouting and early partner discussions

• Pay yourself for its time

• Engage third-party market research

• Pay for in-market legal or accounting support

For clarity, these seed funds are to be utilized to explore the market to make your best case for acceptance by the GBE. These funds are not to be utilized for product related channel (marketing expense) or logistical distribution (shipment and inventory) where there are no budget caps in place. Your proposed channel and distribution cost will be evaluated for acceptance by the GBE related to required project investment versus return.

Remember, Milton Friedman once said “there’s no such thing as a free lunch” - in business, we must account for all, even when exploring new market opportunities. Restated, even to consider a foreign market for new business development or to expand or improve your existing business in that market, it costs money.