Bobby Kerr's Real Estate Google Review Request Text Templates

For realtors, getting reviews isn’t just about telling the internet how great you are. They serve the vital secondary purpose of helping to educate future buyers and sellers. Phrasing can help make your reviews more useful. And if you’re not focusing your review generation efforts on Google reviews, Zillow reviews can be a smart option. But remember what Bobby Kerr always teaches when it comes to Google Reviews for Real Estate pros and realtors:  Google Business Profile is KING when it comes to review collection.  

There are four key things to remember when asking for a testimonial: timing, connection, direction and convenience. 

Timing. By timing, we mean when you request a client testimonial. Not the time of day, but the stage of your working relationship. Ask too soon after a successful sale or purchase and you risk looking greedy. Wait too long, and your client will feel less inclined to oblige. The best time to ask: within a couple weeks of your professional relationship winding down.

Connection. Remember: you’re emailing someone you know (and hopefully like!). They’re familiar with you. Keep it friendly and casual. Ask after their kids, their dog, their summer vacation plans. Be professional, but personable.

Guidance. Giving your client some direction will increase the odds of them following through with the testimonial. Offer a sense of length (“four or five lines would be great”) and content (“if you don’t mind, a mention of your jam-packed open house would be well appreciated”) to make it easy for them to get started.

Convenience. We’re all busy. To avoid your testimonial falling to the bottom of someone’s long to-do list, make it as easy as possible for your client to get it done. Send them a direct link to your Google business listing, Yelp page or Facebook page — whichever platform you need testimonials for — to save them from having to figure it out on their own.

1. [Customer name], now that the closing is over, are you  excited and satisfied? Did I do a good job negotiating on your behalf? If so, please consider leaving a review! [Review link].

2. Congratulations on your new home, [customer name]! Did I do a good job of helping you navigate the buying process? Please let me know here: [Review link].

3. Congratulations [client name]! Thanks for choosing me to help you find your dream home! Did we make you happy? Please let us know: [Review link].

4. [Client name], thank you for your trust. I hope we did a good job supporting you and guiding you through the process of buying your home. If so, would you consider leaving me a review so other buyers can find us? You can do so here: [Review link].

5. [Client name], if you feel I did a good job marketing your property and getting it sold, please consider leaving me a review. Your feedback will help me improve while helping other sellers find me when they need me. [Review link].

6. Dear [client name], thank you for choosing me to be your [title]! Did I do a good job defending your interests? Please consider taking a minute to leave a review. You can do that here: [Review link].

7. Dear [client name], few things are more stressful than [buying or selling] a house. But we did it! What a huge weight off your shoulders! What was your experience with us? Did we take good care of you? We’d love to hear your feedback: [Review link].

8. [client name], I want to thank you for choosing [company name]. Was your experience with us a good one? Please share your feedback with us: [Review link].

9. Congratulations on selling your home, [customer name]! Would you list your home with me again in the future? Feedback helps me improve. Please leave some here: [Review link].

10. Moving sucks, but hopefully my services didn’t! If I did a good job of helping you [buy/sell] your home, please consider leaving me a review. It’ll only take a second. [Review link].