Bobby Kerr's Real Estate Google Review Request Email Templates

For realtors, getting reviews isn’t just about telling the internet how great you are. They serve the vital secondary purpose of helping to educate future buyers and sellers. Phrasing can help make your reviews more useful. And if you’re not focusing your review generation efforts on Google reviews, Zillow reviews can be a smart option. But remember what Bobby Kerr always teaches when it comes to Google Reviews for Real Estate pros and realtors:  Google Business Profile is KING when it comes to review collection.  

There are four key things to remember when asking for a testimonial: timing, connection, direction and convenience. 

Timing. By timing, we mean when you request a client testimonial. Not the time of day, but the stage of your working relationship. Ask too soon after a successful sale or purchase and you risk looking greedy. Wait too long, and your client will feel less inclined to oblige. The best time to ask: within a couple weeks of your professional relationship winding down.

Connection. Remember: you’re emailing someone you know (and hopefully like!). They’re familiar with you. Keep it friendly and casual. Ask after their kids, their dog, their summer vacation plans. Be professional, but personable.

Guidance. Giving your client some direction will increase the odds of them following through with the testimonial. Offer a sense of length (“four or five lines would be great”) and content (“if you don’t mind, a mention of your jam-packed open house would be well appreciated”) to make it easy for them to get started.

Convenience. We’re all busy. To avoid your testimonial falling to the bottom of someone’s long to-do list, make it as easy as possible for your client to get it done. Send them a direct link to your Google business listing, Yelp page or Facebook page — whichever platform you need testimonials for — to save them from having to figure it out on their own.

Real Estate Industry review request template #1:

Dear [client name],

Thanks for choosing me to help you find your dream home! Now that you have the keys I hope it will bring you pleasure for many years.

I also hope you felt like I did a good job supporting you and guiding you through the process of buying your home.

If so, would you consider leaving me a review so other buyers can find me?

You can do so here: [review funnel link].

And of course, please don’t hesitate to contact me for all your future real estate needs!

Real Estate Industry review request template #2:

Dear [client name]:

Few things are more stressful for homeowners than putting that home on the market. But we did it! I’m sure that’s a weight off your shoulders.

If you feel I did a good job marketing your home and getting it sold, please consider leaving me a review. Your feedback will help me improve while helping other sellers find me when they need me.

Just click here to give me your thoughts: [review funnel link].

Real Estate Industry review request template #3:

Dear [client name],

Thank you for choosing me to be your realtor! I work hard to negotiate well for all my clients.

If you feel I did a good job defending your interests please consider taking a minute to leave a review.

You can do so here: [review funnel link].

I look forward to seeing you again the next time you have a real estate matter you need to resolve!

Real Estate Industry review request template #4:

Dear [client name]:

We did it! 

We were able to get you into your home at a price that fit your budget! Are you excited? I’m excited. I have one question for you, though. 

How did we do?

Whether you feel our team did a good job negotiating on your behalf or failed miserably, please let us know (we can take it). We’re happy if you’re happy. 

Share your feedback here: [review funnel link].

Real Estate Industry review request template #5:

Dear [client name]:

Your home is a diamond in the rough. 

I’m so excited we could get your buyers to see that! Now we can get you the right (new) home at the right price! 

While I have you, I wanted to ask about our performance. 

Did we make you happy?

Would you share the good, bad, and ugly parts of your experience with us? Don’t worry about hurting our feelings we can take it. It’ll help us make our services better. 

Share your feedback here: [review funnel link].

Template #6: The Post-Sale Testimonial

When to use it: After you helped your client successfully sell their home

Hi [client name],

Only [amount of time before their closing date] before the house closes! How are you feeling about it? If you need to book a moving service, let me know; I know a few great companies I always recommend.

[client name], would you mind taking a couple minutes this week to write a testimonial for me on [your desired review platform, such as Facebook or Google]? I loved working together and a testimonial from you would mean a lot to me.

It doesn’t have to be very long; just five or so lines will do the trick. Perhaps you could mention [specific highlight of your working relationship, such as a creative open house or a standout staging job] or [another highlight].

Here’s the link to my [review platform]: [link].

Let me know if you have any questions. Thanks so much for being a joy to work with!

My best,

[your name]

Template #2: The Post-Purchase Testimonial

When to use it: After you helped your client successfully buy a home.

Hi [client name],

I drove past [address of newly purchased house] yesterday and thought of you. I’m so excited for you! I feel so good about this move.

I have a small favour to ask you. As I grow my business, I’m looking to collect testimonials from clients I’ve loved working with. Would you mind taking a few minutes this week to write one on my [desired platform; include a hyperlink] page? Just something short and sweet, perhaps mentioning [one or two specific highlights]. Any detail from our time working together would be appreciated.

Let me know what you think. Thanks, [client name]!

Best,

[your name]

Template #3: The No-Buy Testimonial

When to use it: Sometimes, for whatever reason, your client decides not to buy. If you had a positive interaction with them (and they, presumably, with you), it’s worth it to ask for a testimonial. Bonus: it helps keep you top of mind if they ever decide to purchase.

Hi [client name],

It’s been a couple weeks since we last spoke so I thought I’d check in and say hi! How’s [insert personal detail, such as their pet, kids, travel plans, and etcetera]?

Quick question for you: would you be up for providing a brief testimonial for me? I know we didn’t end up continuing with the house search, but I enjoyed working together and your endorsement of my services would be greatly appreciated.

If you’re up for it, feel free to leave a few lines on [desired platform; include a hyperlink].

Thanks in advance! Let me know if you have any questions, or if I can be of any further assistance.

Best,

[your name]