“Ask supply chain partners for their organization's verified and publicly reported GHG Emissions. Require verification by an accredited third-party from any partner offering low carbon, green energy or offsetting solutions.” (June 2023) 

“Work with companies who have reviewed and reported on their GHG emissions, have implemented clear, publicly verified emissions reduction targets, e.g. SBTi." (June 2023)

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"Brands should require in their contracting terms that every company in their advertising value chain with significant revenues (e.g., over $100 million) create a greenhouse gas emissions inventory, have it verified by a reputable third-party (for less than the cost of a cocktail party) and disclose the inventory publicly through a well-recognized platform, such as CDP, The Climate Registry or the Global Reporting Initiative."

"There’s no doubt that carbon reduction is in every company’s future, and the digital ad-tech sector will be no exception to that trend. While embarking on a path to net zero is a huge endeavor, it is one in which you will find many resources available to help and guide you. It’s also one that will pay dividends well into the future, as brands now favor partners that are sustainable, giving your company the ability to win their budgets."