Leadership
Leadership
Brian Murphy
Founder
Brian is a 25+ year veteran of the ad tech industry, having led teams at some of the most important and innovative companies in the sector, including DoubleClick, AdMob, Google and Yahoo. Most recently, Brian led Global Buyer Development at OpenX, the first ad tech company to fulfill the SBTi Net Zero Standard. His work at OpenX inspired him to launch Alpine Project, to help other companies implement their own environmental sustainability strategies, future proof their business and unlock new revenue opportunities. Brian is co-chair Ad Net Zero's Working Group 1 and is a regular contributor to the IAB Tech Lab and ANA's Sustainability Committees. He is a graduate of St. Lawrence University and the Corporate Sustainability Management Program at the Yale School of Management.
Bill Wescott
Strategic Advisor
Bill has been a leader in innovation, sustainable development, climate change, and the circular economy for over three decades. A lifelong intra- and entrepreneur, Bill has worked with startups, corporations, investors, governments, and NGOs to create sustainable enterprises. He was the Vice President, Innovation for Veolia Environnement, where he co-founded and led the Veolia Innovation Accelerator. Bill currently serves as a Senior Fellow at the U.S. Council on Competitiveness, a member of the University of Washington (Bothell) advisory board, a member of Princeton’s Advisory Council on Innovation and Entrepreneurship, and an advisor to variety of client organizations. Bill has been a pioneer in the climate arena, serving as an official delegate to the 1992 Earth Summit at the start of the UNFCCC, forming part of the WRI/WBSCD GHG Protocol leadership team in 1999-2000, advising the Pew Center on Global Climate Change (now C2ES), and starting the climate consulting practice at Arthur D. Little, Inc. Bill is an advisor to the Global Alliance for Responsible Media and Ad Net Zero. He holds a BSE in Chemical Engineering from Princeton and a PhD from Carnegie Mellon in Organizational Behavior.