"We Belong to Something Beautiful" is the slogan for this ad. It suggests that beauty begins in the bathroom, a place where everyone comes together. This is a lesson ad because it conveys that in the bathroom, when you're touching up your makeup, your identity doesn’t matter. If you feel beautiful, go ahead and add more makeup—this is the feeling Sephora promotes. This ad focuses on the individual and is based on the concept of individualism, which is well-known in America. I chose this ad because it resonates with me personally. When I'm in Sephora, trying on products or touching up my makeup, I feel that there's no limit to what makeup can do.

"This ad features American actress Margaret Qualley and is striking in its presentation. It contains no words or taglines; instead, it relies heavily on drama and the celebrity’s presence. I believe this ad particularly resonates with audiences in Brazil. I chose this ad because it stands out—it is charged with emotion and passion. Watching it, I felt liberated, which is exactly how using makeup should make you feel. The absence of words suggests it’s targeted at a high-context culture, where less verbal communication is needed to convey messages effectively."

"This ad is an announcement, highlighting and acknowledging the contributions of Black people to beauty, from setting trends to styling edges, as mentioned in the ad. It also educates viewers on how Black people have shaped the beauty community, which is why I appreciate Sephora for this campaign. As a Black woman, I felt seen, reminiscent of scenes in the video where a girl has her hair done at the salon or by her mom. It's a universal experience to go to a salon or have your mom style your hair, but seeing someone who looks like you represented feels affirming. This ad takes risks by addressing issues often overlooked, such as the lack of credit given to the Black community in America and globally. I thoroughly enjoyed this ad; it has to be my favorite of all the ones I've seen."

This ad celebrates the culture of Arabian communities by highlighting how beauty is interwoven with their art, heritage, and traditions. It focuses on the people and their culture, rather than emphasizing the individual, reflecting a low-individualistic culture. Given that it's set in the Middle East, the ad tells a story and conveys the region's values. It teaches viewers about the role of beauty in the heritage and culture of the area. I appreciated this ad for showing me how beauty is ever-present and intertwined with my culture, much like it is in theirs. It also demonstrates the rich history of beauty, which has been a part of human life since the beginning—a desire to look good and be beautiful."

"Similar to the second analysis, 'We Belong to Something Beautiful,' this ad captures the fun and inclusive experience of being a customer or employee at Sephora, whether in-store or online. It individualizes your shopping experience based on how you feel. As the ad suggests, regardless of your stage in your beauty journey, you will receive help and have fun. I appreciated this ad because it encapsulates the essence of Sephora—shopping there is enjoyable, and you receive exceptional assistance while becoming part of the beauty community. It reminded me of my visit to Sephora, where I connected with an employee while discussing perfumes. Testing out different fragrances with her felt like a true realization of the founder's vision."

"No matter your age—whether it's a little treat, a date night, or restocking your favorite products—Sephora is the best choice. Just like their slogan, 'We Belong Together,' Sephora highlights how beauty makes you feel good and special. This ad is an announcement ad because it emphasizes that anyone can find a beauty product that suits them, from makeup to cologne. Sephora is not limited to just one type of person, which is why I appreciate this ad. Beauty is for everyone, without exceptions."