On this website, I'm going to be analyzing the marketing history of the company Maybelline, a subsidiary of the French cosmetics company L'Oréal. As a lover of all things beauty and social media, I wanted to combine these two passions and dive deep into what this brand has done to become number one globally in numerous countries. I will be exploring how Maybelline has impacted the cosmetic industry with its brand image, global awareness, diversity, and marketing.
On this website, I'm going to be analyzing the marketing history of the company Maybelline, a subsidiary of the French cosmetics company L'Oréal. As a lover of all things beauty and social media, I wanted to combine these two passions and dive deep into what this brand has done to become number one globally in numerous countries. I will be exploring how Maybelline has impacted the cosmetic industry with its brand image, global awareness, diversity, and marketing.
I will be utilizing a variety of sources including, The Atlantis Press: "The Strategy of Maybelline to Increase Consumers’ Purchase Intentions", by Yiyang Chen et. al, "Branding in China: Lessons from the foreign brand success and failure stories" by Jijo George et. al, " Maybelline Marketing Strategy & Ads: One of The Biggest Cosmetics Brands " by Avada Blog, "The Untold Truth of Maybelline", by Britanny Brolley, as well as short online articles, blogs, ads, and videos to emphasize my points. The various journals, articles, etc. that I've selected make it clear that the many actions taken by the brand to build it's global awareness relates to the topics and themes we've discussed throughout the semester.
I will be utilizing a variety of sources including, The Atlantis Press: "The Strategy of Maybelline to Increase Consumers’ Purchase Intentions", by Yiyang Chen et. al, "Branding in China: Lessons from the foreign brand success and failure stories" by Jijo George et. al, " Maybelline Marketing Strategy & Ads: One of The Biggest Cosmetics Brands " by Avada Blog, "The Untold Truth of Maybelline", by Britanny Brolley, as well as short online articles, blogs, ads, and videos to emphasize my points. The various journals, articles, etc. that I've selected make it clear that the many actions taken by the brand to build it's global awareness relates to the topics and themes we've discussed throughout the semester.