Advertisement Analysis 

The graphic imagery of gold and luxury reflects Dior’s brand values of luxury. Charlize Theron’s portrayal emphasizes self-confidence, beauty, and independence, with some key concepts related to empowerment.  In 2004, global luxury markets targeted self-expression and individual success. The ad accentuates individualistic, high-power-distance, short-term-oriented societies, appealing to those desiring immediate extravagance and uniqueness in their products. I chose this ad because of its cinematic quality and appeal. It successfully captures Dior’s luxury while empowering women through the advertisement. 

This ad features Johnny Depp in a desert landscape, in the company of Indigenous imagery and cultural elements, with the slogan: “Sauvage: The Wild Side of Dior.” The campaign emphasizes masculinity, freedom, and primal instincts, incorporating elements of nature and luxury. The ad combines wild landscapes with Dior’s luxury style, using Johnny Depp as a symbol of power and independence. However, it was mainly criticized for using Indigenous cultural symbols in an insensitive way. The word “Sauvage,” which means “wild” in French, caused additional controversy because it has been used negatively in the past to describe Indigenous culture. 

 This ad demonstrates the lipstick line of Christian Dior showing how bold and shining their lip product is. The tittle of this imagine is, "Dior Addict, can't get Enough Shine". Which allows consumers to know that this lip brand is so good that one can't get enough of it. Its model is a very well-known person in the fashion industry which illustrates that high status people wear the brand that you might buy. Its lipstick packaging holds a very elegant touch that helps it stand out from any other lipstick. It's what makes the brand desirable.

In this ad we are able to see the different colors used in the poster. the red gives us a sense of boldness and brings the attention to the name of the brand. It' s a very artistic advertisement was presented to have the feeling that Dior had towards designing his clothing brand. It brings comfort and motive to his work and gives audiences a chance to partake in feeling of thought-out fashion. Its colors are made to bring attention and boldness to the fashion icon and creates a very classical throwback into what fashion started off from.

This Miss Dior ad brings a sense of pop ad youthfulness. Its light colors make the perfume give a youthful and playful feeling to the consumer. The dress that is seen resembles that of a dress for a sweet 16 or a HOCO event. Which compliments the name, Miss Dior. It gives audience a sense of freedom and carelessness. Something that many younger audiences could relate to and a feeling that many would like to have again.