This site will analyze and relate the ads of the BMW Group to topics discussed within Advertising and Globalization. BMW's marketing strategies helped establish it as a globally recognized luxury automotive brand, making it a compelling brand to analyze the themes discussed throughout the semester. BMW established this strong global reputation through cultural understanding and ethical considerations to modify their ads depending on their target region. The goal of this site is to examine the cultural understanding, ethical considerations, and corporate social responsibility actions taken by the brand to create and improve an internationally recognized and successful brand.