Conclusion

The BMW Group is one of the most successful global automotive brands that produces all-encompassing high-performance and luxurious cars. The way BMW achieved this renowned accomplishment is through advertisements that exhibit the deep cultural understanding and realization that values within each culture differ. Furthermore, BMW is leading the automotive industry by being the first brand to set sustainability goals to achieve by a set timeline. The brand is taking a large risk to attempt to modify the production process, introducing new EVs for production, and reducing the environmental pollution of its consumers. However, with the extensive planning done by the brand in the past and present, I do not doubt that BMW will continue to remain a globally recognized powerhouse within the automobile industry that will continue to pave the way for other brands to follow. Instead of waiting for change to happen, BMW takes proactive steps forward to enact the revolution for themselves.