This Starbucks commercial is a part of the Starbucks Doubleshot advertising campaign. This commercial uses humor and a catchy jingle to create a memorable message about the Starbucks Doubleshot energy drink. In this ad, Hank, an office worker, is shown as a confident individual who strides through work while being followed by a band of musicians singing a song/chant. The song's lyrics narrate Hank's day, putting an emphasis on his energy, focus, and determination - all because of Starbucks Doubleshot. 

The commercial's creativity lies in the energy shown, like using music and humor to connect with the audience. The use of a live band following Hank around adds the playfulness which creates a sense of excitement that falls onto the drink as well. The message is a very clear message: This drink gives you the energy to tackle whatever gets in your way, which validates the brand's focus on providing quality coffee products that energize and motivate. This ad is effective in capturing the audience's attention, offering a fun and engaging representation of Starbucks' Doubleshot product. 

This 2010 ad promoting Starbucks' Pumpkin Spice Latte (PSL) is part of a broader trend where Starbucks creates excitement around seasonal offerings. This ad features a color palette that reflects autumnal themes with deep oranges and browns. Imagery includes pumpkins, leaves, and hot lattes, which instantly connect the drink to the seasonal atmosphere. The tagline "Who's not excited" is very direct and uses a rhetorical question to encourage enthusiasm which engages the audience. The ad's messaging is friendly and conversational and associates that with how your everyday encounter would be. This ad successfully plays on the cultural phenomenon which is the Pumpkin Spiced Latte. Starbucks has turned a seasonal beverage into a cultural event and this ad is one of the many key components in building that anticipation among consumers each year 

I chose this ad because it shows just how successful Starbucks is in creating a buzz around their products like a seasonal drink. It reflects a well-crafted marketing strategy that speaks to the audience's sense of nostalgia, and provides comfort and excitement. This approach in advertising shows Starbucks' ability to make a product launch feel like an event, using those emotional triggers and seasonal themes to build anticipation. 

This ad takes its audience on a visual journey through the creation of Starbucks' Cold Foam Cold Brew, focusing mainly on the craftsmanship involved. This ad uses close up shots and slow-motion portions to do so. The minimalistic aspect of this ad allows for the visual to grasp the attention of the consumer along with the tagline " The Art of Cold Foam Cold Brew" reinforcing the craftsmanship and innovation. 

This ad resonates with audiences who value high-quality coffee and the skill behind it all. By showing all of the detailed steps in making this drink, Starbucks positions itself as a leader in the coffee industry, as well as a commitment to innovation and excellence. The focus on sensory elements enhances the appeal to consumers who seek a premium coffee experience. 

This ad for the Starbucks Frappucino Campaign shows vibrant colors and an energetic portrayal of one of Starbucks' most popular drinks. This ad captured the playful and fun spirit associated with the drink. In this ad, there is a major focus on the experience of enjoying a frappuccino, showing two people with the drink and smiling while in different settings. The visuals include playful animations and fast-paced transitions that add to the lively playful aspect. 

This campaign resonates more with its younger audience which values variety, fun, and social connections. It aligns with their branding as a place where people can enjoy creative beverages and socialize. The energy and color reflect on the company's effort to appeal to customers who enjoy vibrant and engaging experiences. 

This ad uses the popular ASMR trend to promote Starbucks' new line of lavender flavored drinks. This unique marketing approach focuses on creating a sensory filled experience, using sound and visuals to engage viewers in a calming and immersive way. 

The ad contains soft and soothing sounds like ice clinking, milk frothing, and drinks being poured, accompanied by calm visuals that show the process of making the new drink. The overall aesthetic with gentle colors and smooth transitions, evokes a sense of relaxation and calm - which is what the drink also does. 

This ad appeals to audiences who appreciate relaxing and sensory experiences. Again, this ad aligns with Starbucks' branding as a place where customers can escape from the stress of their everyday lives and enjoy a calm and soothing environment.