Kushal's Projects

Below is a list of projects that I have done over the course of my career. These include market sizing and GTM strategies, ad optimization, SEO, etc.

For the launch of one of our new products, I created a GTM strategy. This included market sizing, STP, marketing strategy, etc.

To create marketing strategy for a B2C business, performed an in-depth competitor analysis and suggested ways ahead.

Won (1/1800) a marketing case competition, where we proposed a growth strategy for an education firm to increase profits by 2x in 5 years by leveraging synergies between different business verticals.

Created a branding document for a new product, including logo design, positioning, launch plan, and more.

As a probono consultant for an ed-tech startup, did the market sizing and competitor analysis, which was used to create the GTM strategy.

Devised an optimization algorithm that allows a mobile gaming company to minimize Customer Acquisition Cost (CAC) through ads on Facebook, Google, Yahoo, etc.

Based on extensive research, tried to discover the areas of improvement and created a 5-year plan to achieve FLN goals in Uttar Pradesh.