This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events.  Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits.  Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

Prerequisite: None 

The course is organized into four distinct but related strands. 

• Marketing Fundamentals

• The Marketing Mix

• Trends in Marketing

• The Marketing Plan