GREENWASHING & NATURAL BRANDS
Is going natural actually better?
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WELCOME
One-third of personal care and beauty products are now labeled "clean."
But how clean are they?
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The Goal
"There's such a huge climate crisis going on that you just can't ignore,"
-Trinity Gbla
Technology and innovation are not bad. It brought numerous benefits to modern-day society. However, when the world progresses into a technological realm, scarce resources are utilized following an abundance of waste production. Our Earth is not equipped to handle the drastic side effects of human innovation. We are all aware that our climate is diminishing as time passes. This is caused by our lack of awareness and ignorance of the choices we make that impact the state of our environment. As part of the younger generation, the future of our world is in your hands. The site's goal is to educate the youth and inspire a call to action for a greener sustainable world.
The younger generations are becoming more environmentally conscious.
Why care?
We are currently experiencing an environmental crisis. This not only affects the Earth, but it also harms the lives within it--including our own. Sustainability is more important now than ever. Significant change can start from the simplest things. Being mindful of which products you are purchasing is one of them.
Be part of the change.
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What is "Greenwashing"?
Greenwashing occurs when a company claims to be environmentally sustainable when its business operations show the opposite.
Greenwashing brings harmful effects not only to the environment, but to buyers and other businesses as well.
Image by Brian Yurasits from Unsplash
The brands you're using may also be greenwashing you...
Ever heard of or used any product from these brands? Chances are you have used a product wrongly advertised for its environmental benefits.
Change Starts Now
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