Graphic Design
Graphic Design
Embedded Files
All of the graphic design work below was created using Adobe Illustrator and/or InDesign as part of various coursework during my time at Rowan University. Some pieces are based on fictional brands I developed, complete with custom advertisements.
My design process always adapts to the goals, needs, and style of the client. I rely on market research and current trends to inform my creative decisions, and I truly value constructive critique—it helps me refine each piece to its full potential.
Click on any project below to take a closer look.
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Lopez_EFP Advertisments.pdfLopez_A_Nintendo's 4P's.pdfPROJECT 1.pdfINTROADV_A9_ADANALYSIS.pdfLopez_Prep 2_File 2.pdfLOPEZ_PROJECT4.pdfUI/UX
UI/UX
I have my own Figma Community space where I share all of my app and website mock-ups. In my most recent design projects, I’ve leaned heavily on Figma—it’s my go-to platform because of its clean interface and seamless workflow (in my opinion, it outshines Adobe for UI/UX work).
Copywriting
Copywriting
Storytelling is what brings design and campaign work to life.
Below are copywriting samples I’ve created during my time at Rowan University. Some pieces are fully designed, while others are straightforward writing samples created in Google Docs or Microsoft Word.
Just like with design, my writing process shifts depending on the client's needs, but one thing always stays the same: I stay true to the brand’s voice and tone to keep messaging clear, engaging, and consistent.
Click on any project below to take a closer look.
Lopez_Assignment 4_RadioScript.pdfLopez_Assignment13.pdfLopez_Prep 5_File 2.pdfLopez_Social Media Integration_APRW.docxADCW_Assignment2_ClientLeaveBehind.pdfResearch
Research
I fully believe the foundation of any successful campaign is research.
Below are a few research projects I’ve completed at Rowan, some compiled into full campaign documents. Most notably, you'll find my 20-page research paper, along with the accompanying poster I designed and presented at Rowan’s annual student research showcase.
Research is what fuels my creative ideas. I enjoy diving deep into topics to uncover insights that inform strategy, strengthen messaging, and give campaigns real impact.
Click on any project below to take a closer look.
Lopez_AP AT&T Final Summary.pdfLopez_Streaming Platform SWOT Analysis.pdfSpotify Mascot Presentation_Honors Marketing.pdfLopez_Marketing Solution_HPOM.mp4PRAD Research Final Presentation.pdfMarquez, Lopez, Thompson, & Lynd_ Research Final Paper.pdfExplore By Type
Explore My Portfolio
Explore My Portfolio
Contact
Contact
Cell # 609-676-6417
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