The American Advertising Federation’s (AAF's) National Student Advertising Competition (NSAC) is the premier college advertising competition in the U.S., challenging student teams to create a fully integrated marketing campaign for a real-world client. Each year, participating teams research the target market, develop strategy, create original creative assets, and pitch their campaign to a panel of industry professionals.

As Creative Director and President of Rowan University’s 2025-2026
AAF NSAC team, I led our campaign from research and strategy to creative development, plans book execution, and final presentation. 

Our team earned 3rd place at the district competition, competing against Division I schools across the Delaware Valley region and securing Rowan University’s first-ever win for the Advertising program. This high-energy, deadline-driven experience mirrored agency life and challenged me to lead with creativity, strategy, and collaboration under real-world pressure.

You can learn more about the campaign we created for the NFL below.