Vision & Mission

Vision

Nike's vision is to bring inspiration and innovation to every athlete in the world. By "athlete", they have a broad definition that includes anyone with a body. Their goal is to lead in athletic innovation and drive the sports and fitness culture forward through their products and brand influence.

Mission

Nike's mission centers around creating high - quality athletic footwear, apparel, equipment, and accessories. They strive to help athletes of all levels achieve their potential by delivering products that offer superior performance, comfort, and style. The company is also committed to making a positive impact through sustainable business practices and community engagement, such as reducing waste in production and supporting sports - related community programs.