Nike is a global sports brand founded in 1964 by Phil Knight and Bill Bowerman in the United States. Its headquarters is located at One Bowerman Drive, Beaverton, Oregon. The brand name originally referred to the Greek goddess of victory, and its logo is the "Swoosh".
Nike's main products include footwear, clothing, accessories and other sporting goods for men, women and children, covering multiple sports fields such as running, basketball and football. Its products are deeply loved by consumers because of its innovative technology and trend - leading design, such as the Air Max and Zoom series.
The company promotes its brand through signing top - athlete endorsements and sponsoring large - scale sports events. At the same time, it also focuses on sustainable development and social responsibility, including promoting environmental protection, improving supply - chain transparency and enhancing worker well - being.