Rory Mcllory 

McIlroy signed with Nike in 2013, entering into a comprehensive endorsement deal that included apparel, shoes, and golf equipment. At the time, it was reported to be worth between £60 million to £150 million over five to ten years, depending on his performance in major tournaments.

Since joining Nike, McIlroy has won 12 tournaments, including four major championships and two Race to Dubai titles. His success on the course has solidified his status as one of the top golfers globally, which enhances the value of his endorsement.

In early 2024, McIlroy extended his relationship with Nike through a new 10-year apparel endorsement deal, focusing solely on clothing after Nike exited the golf equipment market in 2016. This deal was announced just before the Masters tournament, highlighting its strategic timing. McIlroy emphasized his personal bond with Nike by saying, "I've loved this company since I was a kid," expressing his longstanding fondness for the firm.

With Nike stepping back from manufacturing golf clubs and balls, McIlroy's continued partnership is crucial for maintaining Nike's presence in the golf apparel segment. The brand aims to leverage his popularity to compete effectively against other brands like Adidas, which sponsors current top-ranked golfers.