Our Business Model

• Develop a viable and functioning app.

• Advocate for the importance of circular economy and waste management to community.

• Provide solid incentives for continued usage via monetary rewards.

• Support other social enterprises and just causes via in-app advertisements and 'Shop Sustainable' feature.

Physical

• Recyclables tracking system

• Monetary incentives

• Products to sell

Intellectual / Human

• Coders & Designers

• Volunteers/staff on stand-by for 'Chat with Us' feature

• Social investors

• Create networks with other social enterprises for collaborations

• Innovative & original app with monetary incentives.

• Promote recycling by providing convenience and empowering through knowledge & awareness.

• Boost consumer behaviour that promotes a circular economy.

• Voucher value increases with increased usage of app.

• Long-term loyalty promoted as the more carbon emissions saved, the more rewards received.

• 'Chat with Us' feature provides personalised help/support.

• Gain bonus points by referring the app to others.

• WWW social media pages.

• Word of mouth to generate grassroots growth.

• Government approval and marketing.

• Awareness through partnership with raisE.

• Partnerships with other social enterprises to advertise each other's products (eg. Anothersole).

• Initially Singaporean citizens.

• People in-charge of household waste management (often women/mothers)

• Middle/upper class - access to internet and smartphone required

• Anyone interested in recycling and sustainability.

• Anyone interested in obtaining rewards.

• Other social enterprises and/or companies interested in selling environmentally-friendly products via our 'Shop Sustainable' feature.