CONSCIOUSNESS | Guiding people to becoming media literate and being vigilant of information on social media.

WELLNESS | Creating a safe and secure online environment through the medium of education.

KINDNESS | Fostering safe and factual spaces in social media communities.

GOODNESS | Educating and providing solutions to the issue of lack of critical thinking, such as proper and formal education.

MINDFULNESS | Informing the general public about the issue of the lack of critical thinking and media illiteracy on social media.

AWARENESS | Bringing light to the dis-, mis-, and mal- information prevalent on social media.