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Informational Posts
Informational Posts
A major issue I realized when I was a Public Relations staffer that our lowest viewed content was informational based, although a lot of the times it was what needed to be viewed the most. Now as an editor, I wanted to increase that, so what I did was mainly post that content on our stories and create a highlight (Reminders), which made a clear difference because we were able to monitor our viewers easier by person (through demographic analysis), and also have more people actually see or interact (questions, etc.)
Graphics and Coverage
A Marquee Yearbook pillar is to ensure that ALL students are covered, and to me the Public Relations sections is the "before the book." It is what people are seeing, the Marquee brand before the product. So in order to represent that, we started a project, inspired by the People of New York. This was our way of covering the student body and their unique stories (besides the ones already in the book). It had a great outcome, where a lot of our students intereacted with our content through sharing and liking (50+ likes on average). This was great as an editor because I recognized that graphics usually had lower viewership.
Event Coverage + Photo Content
People LOVE seeing their faces! It is just a known principle, and because of that, the PR section capitalizes that. After every event, we recap the event whether it be our annual Spirit Week, or a concert, we showcase it on our page to know that people can rely on it. In addition, something we began to prioritize is our tagging. This increases our interactions exponentially. Through the images provided (on the left), posts like these truly capture our audience (the student body) as a lot of these posts average 100+ likes.
This also is a plus for our staff overall because a lot of the photos taken are not always placed in the book, so as PR, we capitalize on that and incorporate it on our social media page, so people are still able to see it. Students are more well represented and feel as such when they see their face.
Showcasing our staff
Another task of the PR section in general is recuritment season. This is to ensure that the incoming freshman and other interested people are able to join the staff. At AW Dreyfoos, we have the pleasure of having students from different art areas, and at the Marquee, we welcome them. In previous years, it has been recognized that we don't illustrate that enough, so this year, as well as our normal content, we began posting our wins (award ceremony recaps, classroom events, etc.). In order for students to know what the Marquee is and was, it needed to be shown. This year we were able to have around 15-20 freshman interested/joining the staff, which is an increase from previous years.
It is also a representation of the familial aspect that the Marquee strives to represent as their brand, so this was a stepping stone to illustrating that. It was very successful, and it created a rapport between the student body and the 2026 staff.
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