As a certified Ecommerce Operations Strategist for the past 5 years, plus the experience gained from my 12 year Accounting Career, I accomplished the following in Retail Storefronts and Online Stores:

• Increased customer acquisition by pitching to established brands, corporate entities and celebrities which resulted in over 200% sales increase.  

• Streamlined work flows, documented standard operating procedures and key performance indicators for the team.

• Developed an inventory management system that tracks stock reorder levels, identifies possibilities of theft and captures  monthly stock movements. 

• Amplified conversion rates and conversion speed by 30% through the use of organic and paid marketing by  analyzing data and using it to conceptualize growth plans. 

• Mapped out the consumer shopping journey to make website navigation easier which  increased average order value by 300%. 

• Constructed monthly budgets along with analyses in-keeping with Financial Principles and the Business targets. 

• Designed email flows with tailored email contents that increased open rates by 20% and click through rates by 30%. 

• Created 365 days worth of content along with sales and marketing forecasting resources for store owners to adopt in their operations which cutdown planning time by 50%.

• Grew organic searchability by over 20,000% through the use of SEO content on website ( product descriptions, ALT Text, blogs,) YouTube Videos, Pinterest and Meta. 

• Created successful paid advertising on Meta and Google that yielded low cost per click ($0.01) and high revenue and leads.

• Led site personalization, attractive product assortment, cross selling, rich and premium product presentation(s) in alignment with DTC (direct to consumer) channel. 

• Recommended, set up and executed seasonal product catalogs, published products and content across websites, managed product info in Product Information Management (PIM) system, implemented site changes ahead of events and campaigns, categorization, and promotional/merchandising tactics; to maximize revenue and achieved gross margin and net sales targets for 85% of clientele.