Media
The media's extensive live coverage of the O.J. Simpson trial played a major role in shaping public opinions and influencing the trial itself.
The exposure of the proceedings encouraged lawyers to change their strategies to the cameras, turning the trial into a media spectacle.
The trial's focus on racial issues broadened the audience's opinions.
This case led to an increase in televised trials and propelled the careers of prominent media personalities.
This case showed that the news media is scattered and divided as news channel offered different perspectives and audiences could agree with outlets that suppoprted their opinions. Today, the news media is even more split and the public can often find a source that supports their feelings.
This coverage transformed the media, increasing televised trials and launching the careers of media personalities.
As Danielle Grenon from Sacred Heart University states, "The high amount of media coverage also may have intimidated or discouraged witnesses from stepping forward or telling the truth" (The Impact on the O.J. Simpson).
This trial's verdict was ultimately shaped not just by the evidence, but by the racial tensions, media influences, and opinions from others.
Given Simpson's fame and the trial's theme, media outlets took advantage of the moment, knowing that the public would be invested in the outcome.