Steven Groves, Circa Q1 2021
Digital Marketing Strategist
Innovator / Change Creator
Economic Gardener & Entrepreneurial Community Supporter
US Army Veteran
This is a personal page setup to provide an introduction to me and the stuff I work on & enjoy.
Supporting Marketers & entrepreneurs Across America
A Passion & a Calling to Live Into
I operate my businesses mostly within 2 companies, Social Marketing Conversations and ProRelevant Marketing Solutions. Under those organizations there are unique and proprietary solutions provided for SMB companies, consumer-global scale, enterprise clients and almost everyone in-between.
How would accurate data and strategy impact your vision?
Nonprofit Involvement & Entrepreneurial Engagement
Non-Governmental Organizations (NGOs) are supporting citizens in every country to achieve dreams they might not do on their own. I enjoy the energy and creativity that comes from Entrepreneurs and have sought work with entrepreneurial young men & women of color and those contending with recidivism. From establishing 501(c)3 NGOs providing facilities and services for special needs kids playing sports to exploring business with new start-ups to seasoned entrepreneurs, NGOs fund and support those willing and able to take the leap. I'm proud to be a part of them.
Mostly, working with entrepreneurs is my passion, regardless of what level they are or where they're from. From early-stage start-ups (was founding Community Organizer of the Charlotte NC 1MillionCups Community) to second-stage companies via the National Center for Economic Gardening (member of the National Strategic Resources Team) and beyond I enjoy working with clients to uncover Marketing ROI and optimize media spend regardless of the type of media or the size of the company.
Companies & Teams
Social Marketing Conversations / Preznc Report®
In The Ocean That is Digital Marketing, We Give You a Shore to Swim To
The work includes the development of the next generation of SMB digital marketing analytics - Preznc® which has provided value for hundreds of companies in being able to understand the relevance and use of digital marketing strategy, tools, and tactics. After conducting accurate, basic research on thousands of companies, we're actually getting a pretty good handle on what actually works - and can show you the data on it.
...and yes, Preznc is properly trademarked - I encourage its use.
Stop Guessing. Know. Act. Win.
The team at ProRelevant is amazing. The team is experienced in use analytics applied to ANY form of marketing - traditional, digital, experiential, radio, TV, print, loyalty programs, etc., - using an extraordinary, agent-based marketing analytics platform called MarketSim®, we can show what works and what doesn't.
Economic Gardening (EG) is the gold standard for an entrepreneurial approach to economic development.
Economic Gardening has received many, many awards including one from the International Economic Development Council’s. It's a powerful, affordable tactic that seeks to support second stage companies in growth and recovery by using relevant research into the areas the business CAN impact.
National Strategic Resources Team (NSRT)
EG is by far the most remarkable and exciting effort I've ever been involved in.
Being a part of the NSRT as an Independent Contractor, I've worked with Economic Develop Companies / Corporations (EDC's) around the country and their client for the NCEG. I've provides 2nd Stage Companies and active entrepreneurs data and business insights they used to both grow and prosper in their local community.
EG has been a testbed for the Preznc Report® and I cannot express my gratitude and amazement at being part of such an amazing effort.
Experience & Interests
My interests are wide-ranging, varied, and often eclectic. Total geek in the kitchen, travel regularly in a 40' Class A motorcoach and have been playing Animal Crossing for more than a few years now for mental rest and refreshment.
I've been an early adopter of digital technologies for decades. I've joined, used, and understand a number of online platforms including LinkedIn (Member # 11,005), Twitter (beta user), Google Glass (Glass Explorer), and dozens of others.
As a young man, I spent a bit of time in the US Army as well, assigned to a battalion aid station at Ft. Lewis Washington as a medic. Fun times...
Why You Would Reach Out to Me and Where
Business-wise, if you're looking for a data-driven marketing strategist who can provide the data that shows what works, can create strategies that get results, and impact revenues, you've found him.
Personally, if you want to hear about marketing, its impact on humans, swap a recipe or just connect on LinkedIn, I'm in.
Reach out using the form on Calendarly or find me on LinkedIn.