Career Paths / Future Directions
Graphic Design, Advertising, Architecture, Art Director, Creative Business Solutions, Desktop Publishing, Events Coordinator, Fashion Design, Industrial Design, Interior Design.
Students who wish to study Visual Communication & Design Units 3 & 4 need to have completed Visual Communication & Design Units 1 & 2.
Description
This unit focuses on using visual language to communicate messages, ideas and concepts. This involves acquiring and applying design thinking skills as well as drawing skills to create messages, ideas and concepts, both visible and tangible. Students practise their ability to draw what they observe and they use visualisation drawing methods to explore their own ideas and concepts. Students develop an understanding of the importance of presentation drawings to clearly communicate their final visual communications.
Outcomes
Create drawings for different purposes using a range of drawing methods, media and materials.
Select and apply design elements and design principles.
Describe how visual communications in a design field have been influenced by past and contemporary practices and by social and cultural practice.
Assessment
Instrumental Drawing Folio
Freehand Drawing Folio
The Design Process Theory
Semester Examination
Description
This unit focuses on the application of visual communication design knowledge, design thinking and drawing methods to create visual communications to meet specific purposes in designated design fields. Students use presentation drawing methods that incorporate the use of technical drawing conventions to communicate information and ideas associated with the environmental or industrial fields of design.
Outcomes
Create presentation drawings that incorporate relevant technical drawing conventions and effectively communicate information and ideas for a selected design field.
Manipulate type and images to create visual communications suitable for print and screen-based presentations, taking into account copyright.
Apply stages of the design process to create a visual communication appropriate to a given brief.
Assessment
Instrumental Drawing Folio
Freehand Drawing Folio
Promotional Design Folio
Visual Communication in context theory Report
Semester Examination
Description
In this unit students gain an understanding of the process designers employ to structure their thinking and communicate ideas with clients, target audiences, other designers and specialists. Through practical investigation and analysis of existing visual communications, students gain insight into how the selection of methods, media and materials, and the application of design elements and design principles, can create effective visual communications for specific audiences and purposes.
Outcomes
Create visual communications for specific contexts, purposes and audiences.
Discuss the practices of a contemporary designer from each of the design fields and explain factors that influence these practices.
Apply design thinking in preparing a brief with two communication needs for a client, undertaking research and generating a range of ideas relevant to the brief.
Assessment
Design Folio – Visual Communication Design
Visual Communication Analysis
Professional Practice in Visual Communication
Description
The focus of this unit is on the development of design concepts and two final presentations of visual communications to meet the requirements of the brief. This involves applying the design process twice to meet each of the stated communication needs. Having completed their brief and generated ideas in Unit 3, students continue the design process by developing and refining concepts for each communication need stated in the brief. They utilise a range of digital and manual two- and three-dimensional methods, media and materials. They investigate how the application of design elements and design principles creates different communication messages and conveys ideas to the target audience.
Outcomes
Develop distinctly different concepts for each communication need and devise a pitch to present concepts to an audience, evaluating the extent to which these concepts meet the requirements of the brief.
Produce a final visual communication presentation for each communication need that satisfies the requirements of the brief.
Assessment
Design Folio – comprising Outcomes 1 and 2.
Examination